Essay Writing Samples: Ideas, Topics, Outlines

Description: Written Assignment. You will need to read and understand chapter 8 well before submitting this assignment. See the example of a service blueprint provided in the course materials under content. Choose an organization and draw a blueprint. Your blueprint should include: each phase ( or stage ) is listed / depicted on the blueprint all “ separation ” lines included and labeled types of actions ( customer actions, on - stage employee actions, etc. ) labeled along the left edge of the blueprint arrows to connect each action to indicate the order of activities and how they are connected to each other In addition to the actual blueprint, write a paper (8 - 10 pages, double - spaced ) that addresses the following issues ( and includes appropriate associated two - or three - word Headings ) : describe precisely what service ( s ) you blueprinted, the organization ’ s intended target market that is the basis of the blueprint, and the key benefit ( s ) these customers normally seek; briefly describe the various stages / phases of the service; describe what you believe to be the three key customer actions depicted in the blueprint ( marked with a small reddotin the upper right corner of the action ) and discuss why each is critical to a good service experience; describe what you believe to be the three key employee actions ( either on - stage or back - stage ) depicted in the blueprint ( marked with a small blue dot in the upper right corner of the action ) and discuss why they are so critical to a successful service experience; describe the three most important support processes depicted in the blueprint ( marked with a small greendot in the upper right corner of the action ) and discuss how they support other activities needed in providing a good service experience; describe the three key elements of physical evidence revealed in the blueprint ( marked with a small golddot next to each element ) and discuss how they would influence the customer ’ s experience; identify, number, and describe three potential failpoints ( points in the process where problems may occur ) or bottlenecks ( points in the process where backups, queuing, or slow delivery may occur ) ; suggest possible solutions / alternatives to address these ( potential ) problem areas; discuss one non - trivial decision ( or option ) made by either a customer or an employee ( depicted by a “ diamond ” in the blueprint ) and explain how the various resulting paths differ from each other; discuss a proposed innovation / addition ( other than food service ) to the service delivery process that would create additional revenues to the service provider and why this innovation could be a success ( all of the actions required for this innovation should be included in the blueprint, perhaps as a new phase, and should be marked with a small orange dot in the upper right corner of each action ) ; discuss what was learned in doing this assignment and how it could be applied in the business world. Be sure to cite and use references. Some examples of organizations that students completed this assignment on: • a dentist office a funeral home • a bike company • car wash • family video business • enterprise rent - a - car • a golf course • an auto service company Literature & Language Essay

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