Marketing Tools for Effective Consumer Engagement and Brand Presence

Product/Service Selection: Based on your own research and experience please answer: Which marketing tool(s)* do you consider most effective in the current market context. These tools may include digital marketing platforms, social media marketing strategies, email marketing, content marketing, search engine optimization (SEO), pay-per-click advertising (PPC), or any other relevant tools that have a significant impact on consumer engagement and brand presence. Your analysis should cover the following points: Tool Description: Provide a brief description of each selected marketing tool, highlighting its primary functions and potential benefits for businesses. (100-150words) Effectiveness: Discuss why these tools are considered effective. Include metrics or real examples to support your points. Consider aspects such as ROI, customer engagement, conversion rates, and brand visibility. (100-150words) Application: Briefly explain how businesses can implement these tools within their marketing strategy. Describe any challenges they may face and how they can be overcome. (100-150words) *explore maximum 3 Word count 450 words _-10%. There is a word count assigned to each section. Referencing and Citation: As part of your academic responsibilities, all submitted work must adhere to the APA 7th edition guidelines for proper referencing. Please refer to this resource Links to an external site.to verify citation and formatting rules before submitting your assignments. please consider my score is 6 in IELTS.