Zara's Report in the Fashion Industry

Zara's Report in the Fashion Industry
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Zara's Report in the Fashion Industry
Despite being a leading player in the fashion industry, Zara, just like other companies in the industry, has had an equal share of challenges. The difference, however, has been on how Zara has managed the challenges. Identifying customers’ needs is one of the challenges that has proven problematic for most players in the industry. Fortunately, by establishing an effective store management structure where managers take notes on customer preference and working on them daily, Zara seems to have found a solution to this challenge. Another challenge in the fashion industry that Zara has managed to manoeuvre around successfully is the timely production of trending items. While its competitors outsource for cheap production labour in Asia,...