The 4C's of Peacemaking

The 4Cs of Peacemaking Student’s Name Institution Affiliation Course Name & Code Instructor’s Name Due The 4C's of Peacemaking Overview Public relations (PR) disasters can have significant short and long-term implications on organizations. For instance, the bad publicity that comes with PR disasters might hurt how stakeholders perceive an organization. The 4Cs of peacemaking, cooperation, communication, conciliation, and compromise can guide the restoration of an organization's public image after a negative PR event. The social exchange theory and social norms can complement the 4Cs to ensure that the image of an entity improves at a time of dire need. Recently, the organization faced backlash from a section of its stakeholders after the revelation that the biodegradable packaging materials it introduced would significantly negatively impact the environment. Objective The major objective of this plan is to strategically guide the organization in mitigating the impact of the information that was now public knowledge regarding the native impact of the recently adopted packaging materials. The company intends to rebuild public trust using various methods. The intention is to assure the stakeholders that the PR event does not accurately present the organization's stand on environmental sustainability. Opportunity News of the negative ecological impact of the recently adopted packaging technology hugely contradicts the company's communications on its strategies. However, it is also an opportunity for the company to retaliate its commitment to sustainability and ethical business practices. The company can seize the opportunity to present the image of a transition process, which often characterizes the evolution of various aspects of an organization. Thus, the response to the disaster would communicate the organization’s commitment to meaningful changes in environmental sustainability. It will show its stakeholders the ability to turn a crisis into an opportunity for growth and improvement. Solution In response to the public relations problem and opportunities, various steps would enable the team to meet the intended changes. The response should entail key elements, including: Contextualizing the 4Cs The corporation is an important aspect of the 4Cs. In this context, collaboration across all departments should be encouraged to develop a unified response strategy (Jackson & Lassig, 2020). Public relations, customer relations, and product design should all align with the goal of this solution. The implementation of collaboration should focus on incorporating the input of all the stakeholders and departments in the organization to ensure an alignment between the action taken toward revising the harm made by the organization and the message passed to stakeholders. The response should be about more than merely creating a positive picture. Thus, the solution begins with converging various inputs, including experts, to redesign the packaging with the utmost focus on sustainability...