Cyberpsychology

CYBERPSYCHOLOGY 7PS031 ANSWER BOOK Assessment Overview The assessment elements are: Part 1: Completed workbook tasks. (Weeks 1-3)(500-1000 words) 15% Part 1: Completed workbook task (Week 8)Module Reflection (500 words) 15% Part 2: Written report(1,500 words) 70% Final Submission to Canvas To submit your work for this module you must write (or copy and paste) your answers to each part of the assessment, i.e., Workbook and Report, into this Cyberpsychology Answer Book and submit it to the ‘Coursework’ portal in your classroom. It is your responsibility to make sure that everything required has been included for final grading, in the correct format (Word or PDF). Workbook Task 1: Push and Pull Factors I would like you to think about your own digital interactions.Jot down some things (factors) that push you away from engaging in some websites.Also, write down some factors that pull you towards website. I would like you to think about your own digital interactions.Jot down some things (factors) that push you away from engaging in some websites.Also, write down some factors that pull you towards website. Push Factors: 1.Slow Page Load Times: Slow-loading websites exasperate viewers, who abandon the site without exploring it further. 2.Overwhelming Pop-Ups and Advertisements: Irrelevant pop-ups and obstructive advertisements drive users away, discouraging them from navigating the site. Such delays affect the overall user experience and lead to frustration (Fortuna, 2023). 3.Complicated User Interface: Sites with unclear or poorly organised navigation drive users away. When users struggle to find the content they desire, they often abandon it. 4.Lack of Mobile Responsiveness: Sites that are not optimised for mobile devices will lose out on interaction, as a sizable number of viewers access the Web via smartphones (Reips, 2021). 5.Low-Quality Content or Images: Using low-quality content or images that do not accurately represent the brand can erode trust and deter users from interacting with the site. Pull Factors: 1.Easy-to-Use Layout: A user-friendly and self-explanatory design will encourage users to linger and explore further. 2.Fast Load Times: A fast and responsive website will keep users engaged by eliminating frustration. 3.High-Quality Visuals: Interesting product visualisations and clutter-free design invite user engagement with the content. 4.Simple and Clear Navigation: According to Mays website designers (2024), clear and easy navigation, along with properly organised content, will enable users to reach the desired information, thereby decreasing bounce rates quickly. 5.Personalisation Features: User behaviour can be leveraged to create personalised recommendations, enhancing engagement by making the experience more relevant and tailored to individual interests (Perrodin, 2025). Workbook Task 2: Identify a Suitable Website to Assess Website link: Insert your website link here:I chose the organisation John Lewis, which is based in the UK.https://www.johnlewis.com/Insert your website link here:I chose the organisation John Lewis, which is based in the UK.https://www.johnlewis.com/ Workbook Task 3: Write a Rationale for your Choice This should be a brief narrative (250 words max) explaining why you selected this website to explore positive engagement. Insert your 250-word rationale here:I chose John Lewis for this research because it is a reputable and recognised retailer in Britain, selling a variety of products that include homeware, fashion, and electronics divisions (John Lewis, 2024). This variety in product offerings makes it quite an exciting topic in the study of consumer engagement. The John Lewis webpage is equally well laid out and visually appealing, offering a good starting point for assessing how psychological theories can improve user interaction. Despite the positive aspects, some weaknesses in the user experience need to be addressed, which can be enhanced with the help of psychological approaches, such as the Technology Acceptance Model (TAM) and the Fogg Behaviour Model (FBM).Additionally, John Lewis boasts a significant number of customers and routinely invests in the development of its e-commerce platform. John Lewis' site has also received a good reputation for its user-friendly layout, which is visually appealing and easy to navigate. Nonetheless, despite such strength, deficiencies remain to be addressed, specifically in the realms of personalisation and interactivity. Improving these areas would make them more user-responsive, as consumers are growing in their demands for the kind of experiences they want to get on websites and products they want to be recommended. Since the site has a relatively large target population that frequents it regularly, determining which aspects lead to both adequate user satisfaction and user abandonment at a dock of such exacting standards may provide helpful information to be incorporated in designing better digital user interfaces. Insert your 250-word rationale here:I chose John Lewis for this research because it is a reputable and recognised retailer in Britain, selling a variety of products that include homeware, fashion, and electronics divisions (John Lewis, 2024). This variety in product offerings makes it quite an exciting topic in the study of consumer engagement. The John Lewis webpage is equally well laid out and visually appealing, offering a good starting point for assessing how psychological theories can improve user interaction. Despite the positive aspects, some weaknesses in the user experience need to be addressed, which can be enhanced with the help of psychological approaches, such as the Technology Acceptance Model (TAM) and the Fogg Behaviour Model (FBM).Additionally, John Lewis boasts a significant number of customers and routinely invests in the development of its e-commerce platform. John Lewis' site has also received a good reputation for its user-friendly layout, which is visually appealing and easy to navigate. Nonetheless, despite such strength, deficiencies remain to be addressed, specifically in the realms of personalisation and interactivity. Improving these areas would make them more user-responsive, as consumers are growing in their demands for the kind of experiences they want to get on websites and products they want to be recommended. Since the site has a relatively large target population that frequents it regularly, determining which aspects lead to both adequate user satisfaction and user abandonment at a dock of such exacting standards may provide helpful information to be incorporated in designing better digital user interfaces. Workbook Task 4: Workplan Creation Insert your workplan here:Work Plan for Assessment CompletionWeekTaskDetails/steps completedWeek 1Push and Pull Factors-Identified 5 Push Factors-Identified 5 Pull FactorsWeek 2Website Selection & Rationale-Selected a Website (John Lewis)-Wrote the rationale for my website choice.Week 3Literature TableIdentified key psychological theories that relate to user engagement (e.g., Fogg Behavior Model, TAM).Week 4RestedTook a break from the assessmentWeek 5RestedTook a break from the assessmentWeek 6Drafted the First Half of the Report (Introduction and Literature Review)- Introduction: Wrote a brief introduction on escalating internet use and the importance of website engagement.-Added the final version of the literature review section.Week 7Draft the Second Half of the Report (Recommendations)Week 8Final Report Completion & Reflection-Conclusion: Summarised key findings, recommendations, and the application of theories.-Wrote Reflection: Reflected on my learning experience, the challenges I faced, and how I applied psychological theories.-Final Proofreading: Edited the entire report for clarity, grammar, and coherence.Insert your workplan here:Work Plan for Assessment CompletionWeekTaskDetails/steps completedWeek 1Push and Pull Factors-Identified 5 Push Factors-Identified 5 Pull FactorsWeek 2Website Selection & Rationale-Selected a Website (John Lewis)-Wrote the rationale for my website choice.Week 3Literature TableIdentified key psychological theories that relate to user engagement (e.g., Fogg Behavior Model, TAM).Week 4RestedTook a break from the assessmentWeek 5RestedTook a break from the assessmentWeek 6Drafted the First Half of the Report (Introduction and Literature Review)- Introduction: Wrote a brief introduction on escalating internet use and the importance of website engagement.-Added the final version of the literature review section.Week 7Draft the Second Half of the Report (Recommendations)Week 8Final Report Completion & Reflection-Conclusion: Summarised key findings, recommendations, and the application of theories.-Wrote Reflection: Reflected on my learning experience, the challenges I faced, and how I applied psychological theories.-Final Proofreading: Edited the entire report for clarity, grammar, and coherence. Workbook Task 5: Literature Table Insert your Literature Table here:TheoryFogg Behavior Model (FBM)Technology Acceptance Model (TAM)Key ComponentsMotivation, Ability, TriggerPerceived Usefulness, Perceived Ease of UseSupporting ResearchShah (2024); Cloke (2025) - Empirical and theoretical support in applying FBM to online engagement and behaviour shaping.Musa et al. (2024). - Reviewed 20 years of TAM research showing consistent support in digital marketing and e-commerce environments.Criticism/LimitationsFBM can oversimplify behaviour; it is difficult to isolate specific triggers in complex digital environments.TAM does not account for emotional or aesthetic aspects of user experience.Application on WebsiteGuides understanding of how to increase motivation and reduce friction to encourage action on the site.It helps assess how user perceptions of usefulness and ease impact engagement on the John Lewis website.Additional ResearchCloke (2025) - FBM used in converting learning prompts into digital action triggers.Wijaya et al. (2021). - TAM-style structural model applied to Shopee’s e-commerce success.Insert your Literature Table here:TheoryFogg Behavior Model (FBM)Technology Acceptance Model (TAM)Key ComponentsMotivation, Ability, TriggerPerceived Usefulness, Perceived Ease of UseSupporting ResearchShah (2024); Cloke (2025) - Empirical and theoretical support in applying FBM to online engagement and behaviour shaping.Musa et al. (2024). - Reviewed 20 years of TAM research showing consistent support in digital marketing and e-commerce environments.Criticism/LimitationsFBM can oversimplify behaviour; it is difficult to isolate specific triggers in complex digital environments.TAM does not account for emotional or aesthetic aspects of user experience.Application on WebsiteGuides understanding of how to increase motivation and reduce friction to enc...