100% (1)
page:
3 pages/≈825 words
Sources:
2
Style:
APA
Subject:
Management
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:

Customer Service Manager

Essay Instructions:
This assignment will be submitted to Turnitin™. Congratulations. You are the customer service manager for Wrigley Field in Chicago, Illinois. The Chicago Cubs' executive administrators have requested for you to make sure certain Cubs' patrons (i.e., attendees) are pleased with their experience when attending Wrigley Field for a Cubs' home baseball game. Please create a five (5) item customer satisfaction survey your staff can administer to spectators during a Cubs' home baseball game. Please conduct some online research to review information concerning Wrigley Field and other sport venues to determine the type of items which should be included within the survey. Examples of additional resources concerning Wrigley Field include: https://www(dot)mlb(dot)com/cubs/ballpark https://www(dot)mlb(dot)com/cubs/ballpark/information/history https://www(dot)mlb(dot)com/cubs/ballpark/information/guide https://www(dot)mlb(dot)com/cubs/ballpark/information/gates https://www(dot)mlb(dot)com/cubs/ballpark/transportation/ https://www(dot)mlb(dot)com/cubs/ballpark/ground-rules https://www(dot)mlb(dot)com/cubs/ballpark/information/security https://www(dot)mlb(dot)com/cubs/community/wrigley-field-neighbors Please review "Supporting Materials" (i.e., MS Word document file titled "Sample Wrigley Field Customer Satisfaction Survey) included with this assignment's instructions in order to review examples of survey items. Your survey may not contain items about professionalism of security personnel, concession area cleanliness, and seat comfort. These survey items are presented as examples within MS Word document file titled "Sample Wrigley Field Customer Satisfaction Survey." Once you have developed a five (5) item customer satisfaction survey compose a one (1) page summary (i.e., analysis of your survey, minimum of 250 words, excluding title and reference pages). Describe why you selected each of the items presented within the survey. Also, explain how collecting customers' satisfaction information can be beneficial for an athletic organization's business operations (e.g., ticket sales, concessions, security). Cite at least two (2) literary publications to support information discussed within your summary. Do not count any references which include the URL associated with: https://www(dot)mlb(dot)com/cubs/ (e.g., https://www(dot)mlb(dot)com/cubs/ballpark) toward the minimum two (2) literary publications required. Therefore, present a reference for at least two (2) additional literary sources besides any of the aforementioned references identified within this assignment's instructions or the URL associated with: https://www(dot)mlb(dot)com/cubs/ At the conclusion of this summary, present your five (5) item survey. Provide all information for review within a single MS Word document file. Submission Directions: Please submit your assignment as an APA, current edition formatted, Microsoft Word document (.doc or .docx), not an Adobe .pdf, titled "Your Last Name Week 4 Assignment." For example, the document should be titled: Smith Week 4 Assignment. Please do not paste your assignment into the text box provided within each assignment. If you do not have access to Microsoft Office software, please see the announcement titled "Free Microsoft Office 365 Software for APUS Students," since all students have the ability to download free Microsoft 365 software, which includes Word, Excel, and PowerPoint, among others. Note: Also, your assignment must be original; that is you must be the author, it must not have been used for any other course, and no part may have come from an external site such as Course Hero. All of these examples are forms of plagiarism, will not be tolerated, and will result, at a minimum, of receiving a zero on the assignment. Please see the "Plagiarism and Honor Code Resources" button on the course home page for more information. Just a Reminder: Provide all information (including a Title page, Summary, Survey, and References page) for review within a single MS Word document file. Avoid submitting multiple MS Word documents for review.
Essay Sample Content Preview:
Customer Survey and Summary for Wrigley Field Author’s Name The Institutional Affiliation Course Number and Name Instructor Name Assignment Due Date Summary and Rationale The survey provided below considers high-impact touch-points of customer experience that are selected and focused after careful comparison across different facilities and sources of recreation and entertainment. The ease of entry is a crucial contributor to fans’ experience since any delays at the gate for any reason create frustration and a negative perception of the Ballpark upfront (Beatriz & Santos, 2021). Therefore, it is crucial to make sure ticket scanning is swift and spectators quickly move through the entry gate. Besides, in-game entertainment, such as musical concerts and announcements, is positively associated with crowd engagement (Yoshida et al., 2024). Therefore, it is crucial to ensure that fans are satisfied with the quality of in-game entertainment. Furthermore, it is crucial to understand that Wrigley is a relatively older ballpark, which, even though it contributes to its historical value (MLB History, 2025), remains questionable from the perspective of its capacity to accommodate the crowd. Older ballparks are generally faced with congestion-related challenges. Therefore, it is crucial to understand if Wrigley ensures adequate crowd mobility, which is a crucial aspect of the crowd’s security (Lusweti & Odawa, 2023; Yang, 2023). Wrigley claims ...
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