Holistic Assessment of Critical Thinking expressed in Writing
• Read the passages below and write an essay that addresses the following:
• What is the position in each passage?
What evidence or reasons are given in support of each position?
• Which position is more convincing and why?
1Your essay should be formatted as follows: Word Processed; Two Pages/500 word minimum; Doublespaced; 12 pt font. Title page should include ONLY name and student ID #.
Passage 1. Pro: Alcoholic Beverage Advertising Should Be Restricted
Alcohol-industry representatives often cite the incompleteness of the research record on alcohol advertising as proof that alcohol promotion has no impact on consumption. However, to clarify the impact of promotional efforts—efforts on which the industry spends $2 billion annually—independent researchers have begun to frame questions and pursue studies on the relationship between alcohol advertising and behavior and health. Although more research is needed, there is strong scientific evidence that the effects of alcohol advertising, like the effects of tobacco advertising, are not limited to brand selection by adults. Research conducted by Joel W. Grube and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to drink as adults. Henry Saffer compared motor-vehicle deaths with quarterly measures for broadcast advertising in 75 media markets over a three-year period. He concluded that a ban on broadcast alcohol advertising would save 2,000 to 3,000 people annually from death due to alcohol-related motor-vehicle crashes.
Source Citation:
Leiber, Laurie. "Alcoholic Beverage Advertising Should Be Restricted." Contemporary Issues Companion: Teen Alcoholism. Ed. Laura K. Egendorf. San Diego: Greenhaven Press, 2001. Opposing Viewpoints Resource Center. Gale. CCLA, Hillsborough Comm College. 13 Apr. 2010
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Holistic Assessment of Critical Thinking expressed in Writing
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Passage 1: Pro: Alcoholic Beverage Advertising Should Be Restricted
This passage states that the advertisement of alcoholic beverages promotes underage drinking. This position is supported by findings of scientific research which demonstrate that the large advertising budget spent by the industry, estimated at $2 billion annually, has significant effects on the behavior and health of both adults and children. In addition, a research conducted by Joel W. Grube and Lawrence Wallack reinforces the position by revealing that the advertisements create a favorable impression among children who are between the age of 10 and 12 years. Moreover, they increase the desire among the children to consume alcohol so that they can be like the adults who are presented as being cool in those adverts. Furthermore, there is a close correlation between alcoholic beverage advertisements and motor vehicle accidents. This was revealed by a research conducted in 75 media markets within a three year period. The study by Henry Saffer showed that a ban on the advertisements of alcoholic beverages in those markets would save between 2000 to 3000 people who would otherwise die due to alcohol related motor-vehicle accidents.
Passage 2: Con: Alcoholic Ads Do Not Promote Underage Drinking
This passage states that alcoholic advertisements do not promote underage drinking. This position is supported by criticizing the rationale behind the restrict...