Essay Available:
Pages:
2 pages/≈550 words
Sources:
3
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 9.72
Topic:
Mba 645 (10-1)
Essay Instructions:
Leaders must understand the importance of the brand to business success and sustainability. It is important for you to reflect on the last nine weeks and the relevance of marketing to optimizing a brand. The theme park scenario you have worked on will, someday, not be a purely hypothetical situation to you. You will be faced with real-world crises and challenges. There will be critical roles for marketing and other functional departments to play when they arise.
One of the important factors in your personal success will be how you brand yourself. What do you represent? Why should you be the "go-to" future leader of an organization? Why should you be the first choice as that leader? You are being asked to self-reflect on what you want your personal brand to be.
In your initial post, you should address the following questions based on what you learned in this course:
What are at least three key course takeaways that resonate with you and that you may use in your current or future workplace? Explain how they resonate with you.
When thinking of attributes of an effective leader, what personal brand traits do they appear to possess?
Describe your desired personal brand. How can being a lifelong learner help with reaching your desired personal brand image?
Essay Sample Content Preview:
Course Reflection
Student Name
Institution
Course Name
Instructor
Date
Course Reflection
I had never taken a marketing course with this level of complexity before. The scenario we worked with was enjoyable, and I can see myself doing something similar in the future. The following three concepts resonated with me. I could potentially utilize them in my workplace: building brand equity, targeting certain generations with marketing, and figuring out what KPIs to use to assess strategy effectiveness. Brand equity is the collection of resources and obligations associated with a brand (Aaker and Moorman, 2023). The significance of brand equity to the enterprise can be expressed as follows: new customers are drawn to the business by its attractive image, which plays a big part in the sustainability of the business, and loyal clients can help generate consistent income and reduce marketing expenses through referral marketing. I had never heard of brand equity before this class, but now I know how important it is to a business. Generational marketing is the process of segmenting and focusing on a target demographic based on their birth year. According to Rajagopal (2019), brands may create distinctive messages that resonate with the beliefs, preferences, and experiences of different generations by utilizing generationa...
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