Marty Mercado and His Media Strategy

Marty Mercado and Media Strategy
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Marty Mercado and Media Strategy
Marty Mercado is an advertising strategist based in Boston, presently working at Allen & Gerritsen (A&G) as the vice president of strategy. His job involves leading the day to day activities of the company’s strategy practice. In his interview with Virginia Hill and other members, he makes poignant points that can help both established and upcoming strategists promote a product’s brand in the market.
Marty emphasizes that brands should desist from viewing their audiences only as consumers, but as people. He urges that, unlike consumer insights strategists, people spend only a few seconds on brands. It is, therefore, upon the advertising strategists to ensure that they utilize this short time to create a lasting impression in their audience’s minds.
Marty urges advertising agencies to use innovation with purpose. In this...