Business Proposal: Pursuing Internationalization
Prior to beginning work on this final paper, read Chapter 14 and Chapter 15 from your textbook and the Week 5 Weekly Lecture.
You will develop a business proposal persuading the senior management of your organization to initiate a change in processes, procedures, products, people, or structure based on events currently happening in your company. You may use experience with a past company if applicable.
In your paper,
Develop an introduction that provides sufficient background on the topic, a thesis statement, and a logical conclusion that smoothly flows from the body of the paper.
Identify processes, procedures, products, people, or structures that need change based on events that are or were happening in your current or past company.
Organize the information using appropriate headings based on the context of the recommended change initiative.
Provide a fully developed rational argument to persuade management into initiating change.
The Business Proposal Final Paper
Must be six to seven double-spaced pages in length (not including title and references pages) and formatted according to APA style as outlined in the Ashford Writing Center’s APA Style (Links to an external site.)
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Ashford Writing Center resources.
Must use at least three scholarly or other credible sources in addition to the course text.
The Scholarly, Peer-Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
To assist you in completing the research required for this assignment, view this Ashford University Library Quick ‘n’ Dirty (Links to an external site.) tutorial, which introduces the Ashford University Library and the research process, and provides some library search tips.
Must document any information used from sources in APA style as outlined in the Ashford Writing Center’s Citing Within Your Paper (Links to an external site.)
Must include a separate references page that is formatted according to APA style as outlined in the Ashford Writing Center. See the Formatting Your References List (Links to an external site.) resource in the Ashford Writing Center for specifications.
Carefully review the Grading Rubric (Links to an external site.) for the criteria that will be used to evaluate your assignment.
Pursuing Internationalization
Student’s Name
Institutional Affiliation
Pursuing Internationalization
Business organizations are growing faster than anyone can anticipate. With faster growth comes the challenge of reaching the peak of innovation. In this dynamic operational environment, an organization needs to maintain its relevance and streams of revenue. One of the strategies that businesses can employ to keep their relevance is exploring new markets. The current organization is almost reaching the peak of its innovation. That is evident in the few product lines developed by this organization. Finding a long-term solution to the lack of innovations can be challenging. However, the organization can employ a diversification strategy that is likely to revitalize the entity’s competitive edge. This proposal persuades the organization to implement a sound internalization strategy bearing its current challenges.
The Change
The operational setting has experienced some changes that demand a swift reaction. One of the changes is on the needs of consumers. Consumers are demanding new products from the organization on a continuous basis (Daniel, 2017). As an entity that is grounded on the foundations of innovativeness, it has so far stayed steadfast in innovating and introducing new product lines consistently. However, the organization is almost reaching its saturation. Soon, it will demand changes in the entire portfolio. That should not happen if the entity is not prepared for stable revenue streams. Exploiting a new strategy is a necessity.
Competition is also increasing to warrant a swift change. Every business organization is faced with some competition currently. Stiff competition implies a dwindling profitability index. As has been witnessed, organizations are involved in the same product portfolios. The fact that there are more potential competitors should worry about any organization that has majorly enjoyed market leadership. The moment the industry provides more alternatives to customers, the company will lose its loyalty base. A change should be implemented before the company reaches a point where it cannot match the competition.
Ultimately, there is a growing need for business organizations to increase their revenue streams. Diversification is a strategy that organizations keep finding viable. With diversification, an organization develops immunity to failures linked with concentration on one market, demographic, or geographic segment. Businesses must manifest contingency plans that steer them to continued revenue streams despite the dynamism in the operational environment.
The Strategy
Internationalization strategy is a popular move in business that organizations with the motive to expand their operations and revenue streams pursue. In internationalization, firms develop outlets in other countries that they understand to demand their products or services (Daniel, 2017). An organization that pursues the strategy creates value in a different geographic segment where it has the potential to succeed. To this organization, internationalization will reduce the risk of outrunning a single market while also maintaining the revenue streams. Internationalization is appropriate at this time when the entity is facing a possibility of product maturity stage. An efficient implementation of the internationalization strategy should be accompanied by insightful inputs of the roles of managers as discussed below:
Planning
The success of every business organization depends on how efficiently the management plans. Planning involves choosing the appropriate actions and goals to pursue. The element of planning also explores the exact strategies that must be employed to aid in achieving the set goals and objectives (Krishnan, 2018). It is also through planning that managers decide on which resources to employ in the new adventures. Planning is majorly strategic and involves an appropriate analysis of the operational environment. Every geographic segment is unique in the manner it perceives organizations. Every ideal operational environment consists of unique resources that, if not used efficiently, can lead to failure of the organization. A good planning strategy emphasizes the achievement of short-term and long-term goals. At the beginning of their operations, the management can plan to sell to a specific number of people. The plan should also accommodate a long-term outlook, with the return on investment becoming a yardstick on the goals that the organization intends to pursue.
There are multiple specific activities in a new organizational setting that demand the inputs of planning. Primary among such activities is understanding the scope of operations. That is, an organization that ventures into a new operational environment must understand the values of the people that they are poised to serve (Daniel, 2017). Their activities must also be aligned with those of the targeted customers. While internationalization comes with the element of standardization from the parent organization, the efficiency in the implementation process will depend on how fast the organization adapts to the new operations. That can happen with the revitalization of key operational elements that include the culture, structure, and vertical integration of the value chain. A plan should also manifest contingencies. That is, it can be challenging to succeed with a single plan in a dynamic operational environment. Having an effective plan limits the chances of failure in a new environment as it creates a proper analysis of the internal and external factors that affect the organization.
Organizing
The other area of managerial roles that will require revitalization is organizing. Organizing is a management role that focuses on worker relationships. In pursuance of internationalization, workers must be trained to adapt to the new environment both individually and collectively. Developing a team is an ideal avenue of success in a change process that explores beyond a singular cultural matrix. In diversified areas of the organization, the organization must first explore their needs and the inputs of every employee in the pursuance of such needs. Elevating stakeholder interactions during internationalization is vital to the pursuance of the entire change.
There is also a notable change in communication that must come with organizing. Currently, the organization’s prosperity is rooted in the hierarchy. That is, information flows through different hierarchical levels before they reach the functional units (Andersen, 2010). This communication platform has been found vital in delivering fl...