Consumer Actions: What Led Me To Purchase The iPhone 7

An understanding of consumer behavior is the bedrock of a great marketing plan. Such understanding also goes a long way toward making you a more effective influencer of others in non-traditional marketing situations, such as when interviewing for a job or attempting to get your proposal approved by leadership.
This discussion this week involves YOU. Reflect on your recent buying history and select a significant branded (not generic) purchase to analyze. It could be significant because of the dollar value, some level of personal importance, the complexity of the product, or some combination of these or other reasons. Attempt to determine what drove you to purchase that specific brand of product or service other than the price or the features and benefits of the product. This will take some time because many of us think that most our decision is driven by the price and the product/service benefits, but research indicates this is not the case in brand selection. Also remember that even if your final decision was based on price, other factors determined what brands were included in your decision pool.
This weeks reading covers both retail and organizational markets and you are encouraged to pick your example from the market category that is most relevant to the career path you have targeted.
Click the link for an infantile example of consumer behavior. Or maybe I should say an example of infantile consumer behavior. You can decide.
https://www(dot)youtube(dot)com/watch?v=65Vt9nmVYDM