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Pages:
3 pages/≈825 words
Sources:
3
Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:
Marketing Plan: Market and Industry Attractiveness
Essay Instructions:
Chapter 3 will be your guideline for this component of your marketing plan. Listed below are selected topics addressed in that chapter. Address how each topic listed impacts your product/service.
Market and Industry Attractiveness
The Demographic Environment
The Economic Environment
The Regulatory Environment (if applicable)
The Technological Environment
Also discuss each element of Porter's Five Competitive Forces as they relate to your product and service. Each element will require at least a few paragraphs of analysis.
Essay Sample Content Preview:
Marketing Plan
Introduction
The chosen beats pill portable speaker product is Beats by Dre Speakers. This produce is a portable speaker that can play your favorite song anytime and anywhere. It is a handy portable speaker with a lightweight capacity that you can keep it in your handy or bag. The shape of the beats pill portable speaker product is a large pill or oval shaped that is painted in different colors.
Market and Industry Attractiveness
As for the attractiveness, beats pill applies with the potentiality of a profit the company due to its portability and long-lasting power. This means that there is a greater potential for a profit to be gained by the company if they continue to invest with the Dre Speakers. Speaker producing company base the attractiveness based on the performance to a certain location of their target markets, indicating that there is a potentiality for growth for portable speaker beats pill portable speaker products. This is relevant with the introduction of industry attractiveness, in which companies prefers areas with a promising business environment that is now potentially competitive. Industries that are trending and are on demand are now preferred by most companies due to its potentiality to improve business environment (Thomas, 2017).
Demographic Environment
Location is an important measure for marketing strategists to create a new business plan to distribute beats pill in the target markets. Examples are areas that are easily accessible by land, water, and air terminals for companies to establish their businesses. The location should consider the population, number of businesses, and the logistics operations of the area. The portal of entry of the location is important because it offers several terminals where beats pill portable speaker products can enter the target market for business transactions. Dre Speaker will start to conduct a feasibility study to ensure that the marketplace will identify all strengths and weaknesses to ensure that the market profitability of the company becomes efficient and accessible.
Economic Environment
There are two different environments, which are the macroeconomic systems, which are referred as the process wherein marketing personnel addresses all issues to describe the ability of the locality to engage in external business environments to distribute the beats pill product. This includes establishing a business relationship with other countries and multinational companies. On the other hand, the macroeconomic sustainability of the business reflects the internal business portfolio of the organization to establish a f...
Introduction
The chosen beats pill portable speaker product is Beats by Dre Speakers. This produce is a portable speaker that can play your favorite song anytime and anywhere. It is a handy portable speaker with a lightweight capacity that you can keep it in your handy or bag. The shape of the beats pill portable speaker product is a large pill or oval shaped that is painted in different colors.
Market and Industry Attractiveness
As for the attractiveness, beats pill applies with the potentiality of a profit the company due to its portability and long-lasting power. This means that there is a greater potential for a profit to be gained by the company if they continue to invest with the Dre Speakers. Speaker producing company base the attractiveness based on the performance to a certain location of their target markets, indicating that there is a potentiality for growth for portable speaker beats pill portable speaker products. This is relevant with the introduction of industry attractiveness, in which companies prefers areas with a promising business environment that is now potentially competitive. Industries that are trending and are on demand are now preferred by most companies due to its potentiality to improve business environment (Thomas, 2017).
Demographic Environment
Location is an important measure for marketing strategists to create a new business plan to distribute beats pill in the target markets. Examples are areas that are easily accessible by land, water, and air terminals for companies to establish their businesses. The location should consider the population, number of businesses, and the logistics operations of the area. The portal of entry of the location is important because it offers several terminals where beats pill portable speaker products can enter the target market for business transactions. Dre Speaker will start to conduct a feasibility study to ensure that the marketplace will identify all strengths and weaknesses to ensure that the market profitability of the company becomes efficient and accessible.
Economic Environment
There are two different environments, which are the macroeconomic systems, which are referred as the process wherein marketing personnel addresses all issues to describe the ability of the locality to engage in external business environments to distribute the beats pill product. This includes establishing a business relationship with other countries and multinational companies. On the other hand, the macroeconomic sustainability of the business reflects the internal business portfolio of the organization to establish a f...
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