Case study questions

Case Study Questions Student Full Name Institutional Affiliation Course Full Title Instructor Full Name Due Date Case Study Questions Negotiation Strategies in Australia and China As the new international marketing manager who will take charge of relationships in Australia and China, adopting a nuanced approach that caters to the two countries' distinct cultural and business environments is essential. Understanding cultural differences is very important in the initial preparation phase. For Australia, this means that one will have to be more direct. Australians appreciate transparency, clarity, and efficiency in their communication. They enjoy getting to the point; therefore, my preparation will centre on having a clear objective, well-defined terms, and detailed yet concise presentations (Cardenas, 2023). On the other hand, in China, relationships or "guanxi" take precedence (Hoonstra, 2024). Hence, I would plan informal meetings and social gatherings to create relationships and trust. The approach will be quite different in the negotiation phase. For instance, negotiations in Australia would be much more direct and to the point of mutual benefit. Australians like people to get to the end, are assertive and are used to open and forthright discussions. In the negotiation phase, I would be keen on asserting the mutual benefits of the contract through data and rational points, which would work in our favour. However, patience and indirect communication would be essential in front of the Chinese. Negotiations can take several rounds of discussions, where the preliminary ones are more of relationship building than fixating on concrete terms (Salacuse, 2023). I would negotiate with them based on long-term commitments, respect, patience, and willingness to appreciate their point of view. Legal Systems and Marketing Mix Decisions While entering the Chinese and Saudi Arabian markets, a variety of legal systems are to be faced by an Australian chocolate brand that influences its marketing mix decisions. The legal environment in China includes rigid food and labeling laws. The Chinese government ensures that all products that relate to food, including chocolate, meet a set of rigid safety guidelines. For example, the brand must adhere to the Food Safety Law of the People's Republic of China, which has specific labeling provisions: ingredient lists in Chinese, nutritional information, and expiration dates (China Justice Observer, 2021). Non-compliance may lead to penalties or even product withdrawal. China's advertising laws also proscribe some types of marketing activities. Comparative advertising, for example, that demeans other competing products are not allowed, and therefore, great care needs to be exercised when the wording of promotional messages is phrased. However, legal factors are key drivers of the marketing mix in Saudi Arabia. Aut...