Four Products: Predicting Diffusion Case Analysis

Four Products: Predicting Diffusion Case Analysis Student’s Name Institutional Affiliation Course Instructor Date Among the four innovations described in the case, the Newton Running shoes would experience the fastest diffusion into the marketplace. The emotional appeal already exists to a niche number of dedicated athletes, particularly the forefoot runners. Newton shoes appeal to a performance-driven consumer because of their selling proposition of providing returned energy of up to 58%, which results from the shoes' design based on physics (Gourville, 2011). According to Wagoki et al. (2019), endorsements by elite athletes such as Paula Newby-Fraser help elevate the credibility of the products and spur rapid uptake among triathletes and marathoners looking to improve their performance. Many aspects add to the quick diffusion of Newton Running shoes, one of the four products described in the case. The role of niche targeting is significant. In that respect, the product targets forefoot runners; among the runner’s market, this is a minority but a high-devotee performance lot. Second, the association of the product with elite athletes, like in this instance with Newby-Fraser, is reaffirming and contextually earning trust for customers looking for professional-grade gear (Wagoki et al., 2019). Finally, the uniqueness of Newton Running's technology, how the shoe uses physics to crank up energy return gives athletes a competitive edge especially in a market where slight performance improvements can mean the difference between first and last. While Newton Running shoes may rapidly diffuse within a niche, PB Slices could be more mainstream. PB Slices are individually wrapped slices of peanut butter and help to overcome one of the most common complaints with peanut butter: spending time spreading it on bread (Gourville, 2011). The ease o...