Essay Available:
page:
3 pages/≈825 words
Sources:
5
Style:
APA
Subject:
Business & Marketing
Type:
Case Study
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 12.96
Topic:
People and change case study
Case Study Instructions:
Answer case questions and give 3 refer!
1、CASE ReadingPDF:communicating solar - Coles - Urbasolar
2、Case study questions in Question PDF
3、Individual Assignment Template with Rubric in Rubric PDF
4、W6 slides-Communication PDF:
-Three-Phase Communication Strategy Plan (Barrett 2002)
-Sample Strategic Objectives
-Sample SCT Structure-SCT = Strategic Communication Team
5、Reading-Logemann et al. (2018 in press) The sense of it all in Logemann PDF
Case Study Sample Content Preview:
Case F: Case Study Questions Coles-Urbasolar Partnership
Student’s name
Department: University
Course: Course Code
Instructor’s name
Date
Questions
Q1: Using the Logemann et al. reading and what we have learned in class, please discuss why thinking about sensemaking and sense giving is important to successfully communicate this change to internal and external stakeholders.
Change communication remains significant in determining the extent to which change will be successfully implemented in an organization; sensemaking and sense giving stand out as key ideas in response to this. Logemann et al. argue that sensemaking is the process whereby people make sense of developments occurring in their environment. On the other hand, sense-giving is the action taken by leaders to shape other people’s understanding in a certain way regarding change occurring or proposed to occur. From Coles's point of view, moving to the station and implementing a partnership with Urbasolar to implement solar energy in the car parking facilities concerns the transition to a sustainable model in line with the global trends and corporate and social responsibility vision. Internally, sensemaking enables the workers to understand the place of this change in the organization's strategic development, possible changes in their job responsibilities, and the future prognosis (Weiser, 2021). Externally, customers and shareholders must understand how this partnership improves Coles's brand image and supports environmental protection while responding to their perceived corporate sustainability. In this particular case, sense-giving lies in Coles’ leadership, effectively narrating the arrangements of the partnership while also framing that the partnership is for a noble cause and in line with Coles’ sustainability agenda. Another critical dilemma related to communication is how leaders can present a particular decision in the best light for insiders and outsiders to ensure that everyone will understand the logic behind the move. Thus, they avoid the prospects of resistance to change, get people on their side, and guarantee that everyone is a part of the organization’s idea. This double-loop process is important as it ensures that the communication about the need for change is well framed and easily sells the change, and hence, it is more accessible to implement and has good support.
Opinion or thoughts
The learning points from the case study demonstrate communication in managing organizational change. They confirm that leadership is about communicating change and actively involving...
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