7 questions about 2 marketing case studies.

Marketing Case Studies Student’s Name Institutional Affiliation Course Professor Date Marketing Case Studies Case 1 – Questions Question 1 Answers Case study 1 addresses various elements of culture that are vital to the success of Disney theme parks in the global market. Such elements include language, cultural sensitivity, cuisine, symbolism and taboos, supernatural and numerology, and cultural rituals. Language is a crucial element in Paris Disneyland, with English used in its earliest establishment. In Hong Kong Disneyland, signage and messages are trilingual (Cantonese, English, and Mandarin) to accommodate local visitors (Kweh & Cohen, 2010). In Paris, Disney experienced backlash for overlooking local customs and imposing American values, resulting in adverse insights into cultural interventionism. Moreover, to cater to local tastes, Hong Kong Disneyland offers a mix of Western and Chinese food, such as black sesame ice cream and soy sauce chicken wings, ensuring visitors' satisfaction. The Chinese cultural aspects, including feng shui, which involves evading number four (related to death), and the importance of number eight (signifying wealth), were precisely unified into the plan of Hong Kong Disneyland (Kweh & Cohen, 2010). Cultural rituals, including the burning of incense and appointment of boulders for permanency, signify the local beliefs in good prosperity and energy flow. The park avoids selling clocks and green hats because of their adverse implications in Chinese culture. Such cultural elements combine to define the existence and the way of life of the Disney Theme parks. Question 2 Answers Disney in Paris had various undesirable elements, which might have led to significant problems. However, from such challenges, Disney learned crucial lessons regarding cultural adaptations and sensitivity. For instance, from its experience with Euro Disneyland in Paris, it learned the significance of cultural integration and recognizing local cultures instead of imposing American traditions. Based on the case, individuals accused it of overlooking French culture and criticized it for exporting American imperialism in its European venture (Kweh & Cohen, 2010). However, they have adapted park policies and measures to align with French Customs. The original English-only policy was a great mistake that estranged local visitors. However, Disney learned to embrace different languages to better connect with local audiences. Moreover, Disney was criticized for ignoring local preferences, such as alcohol consumption, where Euro Disney started to receive negative publicity and headlines, including “Disney is cultural Chernobyl.” They learned to adjust and accommodate local preferences, initially burned, and changed pricing strategies to be more affordable and aligned with local expectations (Kweh & Cohen, 2010). Disney also adjusted its hierarchical management style to suit the work culture in France, nurturing a more relaxed and empowering work setting. Such lessons informed Disney to be more culturally sensitive in their next ventures, including Hong Kong Disneyland, where they established substantial efforts to respect and integrate Chinese cultural basics. Question 3 Answers To embrace Chinese culture with its Hong Kong Disneyland venture, Disney has used several methods, such as integrating cuisine, local languages, cultural sensitivity, Feng Shui, and rituals, among others. In its venture in Hong Kong, Disney integrated the feng shui standards into the park's design, confirming good energy flow and harmony (Kweh & Cohen, 2010). It included shifting the primary entrance by 12 degrees and placing boulders to ensure stability. They also removed items, such as clocks and green hats, from their merchandise, respecting Chinese taboos. The park uses several languages, including Mandarin, English, C...