Objective Planning for Startup: Marketing and Macro Challenges

Strategic Marketing - Objective Planning for Startup
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Strategic Marketing - Objective Planning for Startup
Introduction
Digital marketing refers to the aspect of marketing alongside publicity of services, products alongside facilities of an organization through the use of the digital platform. The aspect of digital marketing strategy provides a channel of strategy that focuses on customer behaviors. The focus on planning digital marketing provides an innovative and creative marketing management model applicable to different businesses. This is done to enhance the level of business growth. Digital marketing planning comprises various major stages that include; opportunity, strategy alongside the action. The digital marketing structure should consider making a summary and assessing the marketing alongside sales opportunities in the initial stages. This should be followed by generating a planned digital platform that provides room for re-evaluation of various digital schemes. Finally, it involves setting appropriate action through budget measurement alongside applicable management systems (Armstrong et al., 2016).
Marketing Challenges
Various impediments could easily hinder the growth and development of such a blog company startup within the digital platform. Therefore, the company must resolve such issues to ensure the achievement of the organization's mission. The increase in the level of mobile phone ownership has given rise to numerous mobile phone applications that facilitate the delivery of healthcare services within various remote regions (Virtanen et al., 2017). These applications have ensured that the process overcomes the traditional challenges presented by scarce resources as well as under-developed local infrastructure. The quality of internet service provision in developing countries always seems unreliable. The network can be erratic or sometimes absent in certain remote regions. The Internet network may not be available in some remote areas. Thus, the use of smartphone-based applications may be redundant in these populations.
Digital platforms leverage the distribution of information from providers to a large consumer population quickly. However, for successful adoption, the information itself needs to be relevant, understandable by the population, in the language of their choice, specific to the needs of the population, and to be delivered to them on time (Ruggieri et al., 2018). Suitable language literacy is thus necessary for the population to benefit from the blogs. As taken from this study, this will be considered a combination of the preferred language and the level of its understanding in terms of proficiency in reading, writing, speaking, and listening by our study population (Wiesenberg et al., 2020).
Target population
The blog startup will target mostly college-going students within the region. The age group, in this case, is between 18 and 35 years. The business plans to reach a total of a hundred thousand youths by the end of the second year. The various digital technologies that will be applicable in this case include SEO, display advertising, influencer marketing, social media, and e-commerce marketing tools which are the components of digital marketing (Frost & Strauss, 2016).
Digital Marketing Plan: Definition and Structure
The digital marketing plan of any particular business organization provides the most effective platform if they are integrated using various offline marketing methodologies (Frost & Strauss, 2016). 
Cost for reaching the number of people
The startup will design its website at the cost of approximately $1000. Further, the business will have to purchase an operational database warehouse to support future decision-making support systems. Such development will provide faster operations and real-time data, recording all customer behavior for future statistical analysis. The cost of advertising will be approximately $5000 monthly, and the approximate cost for the transaction database will $1000 monthly.
Despite the high cost of marketing and expenses involved, we're confident that our long-term vision of establishing a great customer service satisfaction score will be the first priority in determining the firm's long-run success. Besides, the adequate investment in online editors alongside the accountability measures in place will help achieve a 70% passing rate across all our visitors/customers. Such an aspect will ensure the building of an appealing image capable of reaching the market segment in the long run.
Macro Challenges
Challenge 1
To attract internet traffic of approximately 70% amongst the users within the age bracket of 18-35 years. This is to be achieved within the first year of establishment.
Dealing with such blogs within such sensitive areas in the marketplace requires quality and thoroughly researched work. Those interested in various sectors such as small business, factors influencing consumer trends including factors impacting big businesses from the political as well as economic perspective always register with the blog sites having up-to-date information. The achievement of 70% access rates towards the blogs will provide the company with a high competitive advantage.
Challenge 2
Reaching out to a significant percentage of the youthful population with appropriate information within the first year of establishment. 
The success of this startup blog demands that the company invest much in promotional activities that involve advertisement and other digital marketing methods. The various existing gaps and inconsistencies that led to research on this study are highlighted. In this case, the basic principle underlies the adoption of the marketing strategy for education and awareness of business processes. Such perspective helps in the determination of the rationale as well as justification for the development of an appropriate theoretical framework. In this case, the individual reaction towards the use of blog posts influences the individual intention to visit various portals and access quality blog content. 
Challenge 3
Ensure presence of a highly upgraded online presence through various search engines such as YouTube and Google within the first one and a half years.
A number of factors could emerge from the actual field research as influencers of the adoption of blog posts for education and awareness on the business front. Such factors as identified are consistent with the findings of a number of researchers on related fields' individual responses towards digital platforms and consistent with technology adoption models. 
This section of the plan aims to generate a crucial strategy in the practical application and predict the understanding of the phenomenon under study. There is an elaborate discussion on different approaches that were deemed helpful in building theoretical backgrounds for this study. The startup investigates the related aspects between using blogs concerning business matters, behaviors towards adoption of the marketing strategies on actual use, and adoption of digital marketing strategy (Armstrong et al., 2016). 
Challenge 4
Venture into different websites within the lucrative digital market environment by the end of the second year after establishment, ensure the internet traffic within each platform is above 15%.
Several factors and characteristics were found to influence the adoption of the blog pages for education and awareness within various sectors of the economy. These factors can be divided into digital and individual factors. The focus is on elaborating the available content to generate quality content that relates to these factors. The content of the blog posts is evaluated in relation to those from theory for the reasons of generating a new set of traffic that suits the final planning (Ruggieri et al., 2018). 
Having reviewed a number of blog posts across the digital platform, the company must come up with content from a technical-social perspective. From the list of blog content generated from theory, the company will have to settle on the number of constructs to consider from other technology and digital platforms, including the social networking platforms. 
Macro SWOT Analysis
SWOT Analysis for Macro Challenge 1
The level of literacy, which is the cognitive and social skills that determine the motivation and the ability of individuals to have access, understand and use information in ways that promote and maintain a high level of professionalism, plays a crucial role in the management of marketing strategies (Wiesenberg et al., 2020).

INTERNAL

EXTERNAL

POSITIVE

STRENGTHS
* The visitors to the sites record over 70% rate daily.
* There are professional editors for quality assurance purposes
* The blog post content allows visitors to access different posts with just one click.
* Frequent visitors are provided with rights to advertise their products.

OPPORTUNITIES
* If our services target the most proficient group age 19-35 years, then we would maintain a high internet traffic rate.
* If we target all college and University going students, irrespective of age bracket, then the internet traffic flow would be exceeded.
* If the aspect of targeting the digital generation would help boost the organization's image, then a possibility of reaching the target internet traffic rate.

NEGATIVE

WEAKNESSES
* There is a lack of defined websites for blog posts.
* The comments per visitor are minimized to only five per day

THREATS
* If the students are on long vacation holidays, then the rate of traffic would drop within some market segments.
* If the firm records a high rate of comments and adverts from visitors, this may result in spamming, which may be an offense within the digital platform. Hence act as an obstacle to business progress.

SWOT Analysis for Macro Challenge 2
Reaching out to a significant percentage of the youthful population with appropriate information within the first year of establishment.

INTERNAL

EXTERNAL

POSITIVE

STRENGTHS
* The students within the target age group are allowed free access within the first year.
* The percentage of viewers within the social networks increased to over 80%
* The referral program ensures that visitors are provided with a 50% discount offer.

OPPORTUNITIES
* If we consider marketing the blog sites within different platforms, then there would be more traffic flowing towards the blog posts.