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Business & Marketing
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Term Paper
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English (U.S.)
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Topic:

Sales Management Strategy Report: Addressing Critical Findings

Term Paper Instructions:

Professor's guideline: This paper is an opportunity to demonstrate your knowledge of concepts taught in class by applying them in developing a sales management strategy for a particular product. In addition, each group is expected to outline the challenges and opportunities the sales team will face and provide relevant guidelines for successful sales management to market and sell the specific product based on their research about the product, the company, and the consumer.



For this paper, our team had already done a presentation on this project, I'll attack it. Please expand on those slides and apply sales management concepts. The broad topics are already in the slides, please apply sales management concepts and be more professional/academic. I'll also attach what our product is like.



Our product is to help to form QR code for our customers/partners.



Product benefit: https://www(dot)ezcs(dot)com(dot)tw/page/news/show.aspx?num=2048&lang=TW

Product be something like: https://quickorders(dot)net/

or https://www(dot)imakan(dot)com(dot)sg/qr-mobile-ordering-system

Term Paper Sample Content Preview:

Business and Marketing
Student's Name
Institutional Affiliation
Date
Sales Management Strategy Report
Introduction
There is rapid development in sales management strategies and a similar expansion in research around various management strategies. The focal point of this business technique is on giving answers for client issues that commonly involve consolidating items and administrations from the supplier firm just as different firms. As such, the satisfaction of these strategies requires immense support from the managerial staff members and the operations management. Additionally, there is the need for an effective association between the operations and sales manager among other various deals.
In this paper, we center around the cooperation among deals and tasks of the executives from an expansive viewpoint. Our business mainly deals with the provision of QR codes to our target consumers with the aim of providing contactless support to the consumers. As such, we endeavor to decide the collaboration between business deals, what's more, activities the board, and adopt a three-pronged exploration strategy – administrative points of view, analyzing surviving examination, and gathering information from specialists on what regions would upgrade their comprehension of the connection. This multi-strategy point of view permits us to better comprehend and recognize holes, which when tended to will upgrade our comprehension of the various sales management strategies relating to the provision of the QR code functions to the target consumers for them to provide contactless services to their customers.
For the objective to be achieved, a research study was conducted, a qualitative research study, by having interviews with the company's senior executive members. The interview was mainly aimed at determining either the demand or requests directly sent to the consumers and the flexible design view based on their various target organizational demands within the company. Additionally, there is a need for investigation of the market workforce which was crucial in enabling us to show the sales force the better way of marketing our services. As such, the statistic number was utilized to attract businesses to sign up for the various QR code services.
The layout of this paper commences by investigating the various critical needs of inter-functional collaboration of the sales management team and also highlight the various challenges faced by the sales management workforce. A qualitative research strategy is later conducted in which the senior executive members are conducted from other various firms so as to comprehend the practitioners view on the coordination concerning the sales and operations management strategies for our company’s products.
The Need for Corporation between the Operations and Sales Management
Before we examine the requirement for collaboration among the operations and sales management executives, we need to depict the examination on utilitarian coordination. As most organizations grow, the main organizational goals and strategies are implemented through varying functional areas like research and development, sales, and marketing, an idea that makes vertical associations start dominating the mindset of individuals.
The success of the sales and operations strategy entirely depends on how best the operations and sales culture is usually embedded across all functions and levels within the company. The target consumers for the firm’s products includes hotels, grocery stores, convenience stores and all kinds of restaurants thus an idea that calls for the need to take immense efforts in managing the sale of their products. Marketing of the company’s products entails the utilization of statistical numbers to attract potential consumers to the business and demonstrating our core value proposition, all of which are aimed at depicting the organizational sales force as being a better way of marketing the business services. Despite the immense efforts that the company takes to manage the sale of its products and the operations management, the merits of effectively integrating sales and operations management can be vast, thus a reason as to why the main objectives of the sales and operations management are not only to maximize profits but also to offer QR codes to the target market for them to provide contactless services to the customers and also retaining loyal consumers to the business.
However, numerous conflicts arise from the sales management strategies thus the executive team members need to ensure that there is effective collaboration between the internal and external business environment to ensure that there is an effective marketing strategy. Research depicts that the main reason for conflicts among the internal business relationships is the differing departmental goals since various marketing strategies are categorized based on the long-term orientation, product orientated, while the sales strategies are termed as being short term and consumer-oriented (Rangarajan et al., 2018).
Qualitative Research Study and Results
To comprehend the significance of cooperation among deals and activities between the operations and sales management, a qualita...
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