Marketing Essay: Not All Companies Are Viewed as Equal

Not All Companies Are Viewed as Equal
Student’s Name
Institutional Affiliation
Not All Companies Are Viewed as Equal
Arguably, not all industries appear equal. Research suggests that some industries happen to be detrimental to consumers. The tobacco industry is one of the industries that continue to be a threat to humans. Tobacco products are addictive and often lead to breathing difficulties. Although consumers should be liable for their decisions, such an argument does not auger well with the thought of the tobacco industry at hand. Tobacco companies aim to entice consumers to purchase and continue using their products through customer-oriented advertisements. In this case, the deception strategy seems to favor such companies more (Stanford Research. 2015).
Tobacco companies employ aggressive marketing tactics when promoting their products. For example, sometimes, tobacco companies hire trucks for roadshow campaigns. Besides, companies use b...