External and Internal Environments: Nike
U wrote my other paper las week so this a continue u choose Nike and this paper should be also about Nike I will send u all the instruction
- Read the Assignment Formatting and Tips [EQE] before starting the assignment. Refer back to this document as needed.
- Download and save the External and Internal Environments Template [DOCX].
• Use the template to write a 4-6 page academic research paper in which you include the following:
Choose one segment of the general environment that would rank highest in influence on the selected corporation:
o Assess how this high-ranking segment in the general environment influences the corporation and the industry in which it operates.
Considering the Five Forces of Competition, choose one that you estimate most significant for the selected corporation
o Evaluate how well the corporation addressed this force in the last five years. Support your response with relevant, specific evidence.
Consider the corporation's greatest strengths:
o Determine the strategy or tactic, as explained in the textbook, the corporation should use to maximize its strengths. Support your choice with specific evidence.
Consider the corporation's most significant weaknesses:
o Determine the strategy or tactic, as explained in the textbook, the corporation should use to minimize its greatest weakness. Support your choice with specific evidence.
- Use three or more quality sources, including your textbook, to support your writing. Choose sources that are credible, relevant, and appropriate. Cite each source listed on your source page at least one time within your assignment. (Note: Wikipedia and similar websites do not qualify as academic resources.)
Strategic Management and Strategic Competitiveness: Nike
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Introduction
Nike Inc. operates in a business environment with internal and external factors that influence its operations. The organization’s sociocultural segment of its environment has ranked high in the shoe industry. based on the five forces the organization has a strong competition rivalry that has helped in obtaining the largest market share. Nike should consider investing in innovating more, operating socially responsive, and adopting new technologies. Further, a swot analysis of the company shows its biggest threat is competitors investing in marketing, it has an opportunity to tap into the future, has strong brand equity, and is weak in maintaining its retail businesses.
General Environment
The socio-cultural environment segment ranks Nike Inc. highest in the athletic footwear industry. The environment segment influences consumer behaviors, the athletes, to use the company products. Nike has to develop innovative marketing strategies to tap the aging population market segment and produce shoes that will promote healthy lifestyles. The corporation’s brand image advocates for inclusivity and sustainable practices aligning with societal values. The company has been satisfying its customer’s needs and preferences by adopting new technologies to create designs. Socio-cultural factors influence the sports shoe industry to adopt demographic changes that will