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Topic:
Executive Summary of Island Breeze Smoothies Business
Essay Instructions:
My business name is Island Breeze Smoothies
I want you to create an Executive Summary of my business, create a vision, a mission statement and workable objectives for my company. Also, I need you to indicate in the Executive summary, the exact location in Orangeburg where you will put your business. Please read the sample for Krispy Kreme and be guided accordingly
GUIDELINES IN WRITING AN EXECUTIVE SUMMARY
- Who you are. Start with your business’s name, location, and contact information.
- What you offer and the problem your business solves. Include a brief description of the product or service you offer and why it’s necessary. Your business doesn’t need to serve a larger social problem, but it should address a need or opportunity in the market.
- Your target market. Sometimes the product itself defines the market, such as “Peoria’s best Thai food,” or “Mini Cooper dashboard accessory.” If not, then a brief description of the target market.
- Business plan purpose. Say whether you’re seeking investment or trying to secure a bank loan. On short, how will you finance the business. An executive summary is only really necessary when you are sharing your business plan with outsiders.
- Size or scale. For example, with an existing company, that information might be as simple as adding recent annual sales or number of employees to the basic company information in the first bullet here. For a startup, it might be a brief description of aspirations, such as a sales goal for the next year or three years from now. I often recommend a simple highlights chart, a bar chart with sales and gross margin for the next three years.
- Critical details. Mention any defining details that would matter to the person that will ultimately read the summary–like that the founders are all MBA students at the local university, or that your business has been awarded a prestigious development grant. Remember, some readers will only look at the summary of your business plan.
- Exact location in Orangeurg
You need to indicate a exact physical address or an area in Orangeburg where your business will be put up of situated. You need to justify why you chose this location.
Essay Sample Content Preview:
Island Breeze Smoothies
Author’s Name
The Institutional Affiliation
Course Number and Name
Instructor Name
Assignment Due Date
Executive Summary
Island Breeze Smoothies is a notable addition to the city’s varied and dynamic beverage spot in Orangeburg.
Target Market. With a fresh spin on classic smoothies, it captures the spirit of tropical shores and promises to transport customers to a tranquil beach with each sip. Island Breeze Smoothies is a solution for Orangeburg’s health-conscious residents, especially those between the ages of 16 and 40, given the rising trend for healthier drink substitutes (Middleton, 2020). Island Breeze Smoothies markets itself as the premier place for a revitalizing drink to those between the ages of 16 and 40 who are health-conscious and active. The business caters to athletes and fitness enthusiasts who regularly visit nearby fitness centers, students, and professionals from adjacent colleges and office complexes. The most lucrative market for the business is this group of people who value flavor and nutrition.
Business Plan Purpose. The business plan for Island Breeze Smoothies is centered on carving out a sizable niche in Orangeburg’s thriving beverage sector. The strategy focuses on securing a small business loan to accomplish this. The accrued funds will be used to buy cutting-edge equipment, find premium ingredients, and launch a dynamic marketing campaign to increase awareness and foster brand loyalty.
Size and Scale. The business’s operational plan anticipates serving more than 150 customers daily after a brisk start. There is a strong desire to increase clientele by 25% in the second year and 40% in the third. The gross margin and customer base will rise by 30% by the third year.
Critical Details. Its nutritionist partnerships make Island Breeze Smoothies stand out. Thus, e...
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