Ooredoo Kuwait: Telecom Company
Choose a local company (a Kuwaiti company or the Kuwaiti branch of an international company) and in a short essay (250~300 words max) answer the following question. Make sure that your answers are specific to the company you have selected, generic answers will not be considered.
Submit your assignment through the link entitled assignment#3 on the mygust portal. The assignment will be checked for similarity using turnitin©. Submissions with more than 20% similarity will NOT be accepted.
a. Apply the BCG matrix to the company (or one of its business units) and determine whether it is a star, a cash cow, a question mark or a dog. Explain your approach for evaluating the company.
b. Apply the Porter’s 5 forces model to assess the competitive environment of the company. Explain how you determined whether each force represented a threat or an opportunity.
[Instructor’s Name]
MGMT 201
DATE \@ "d MMMM yyyy" 5 December 2021
MACROBUTTON DoFieldClick [Research Paper Title]
a. BCG matrix
Ooredoo Kuwait is a telecom company, and part of Qatar based Ooredoo Group. Ooredoo Kuwait is one of the major telecommunication players in Kuwait. Under the BCG matrix, the market share and the market growth rate are considered. Ooredoo Kuwait is in the star category in the BCG matrix with a high market growth rate and market share. Besides Ooredoo, other major players in the mobile telecommunication market are Zain and VIVA, but there are other smaller players (Telecom Review). There has been strong growth in Kuwait' telecom market in the past few years, with digital services and 5G network being major growth drivers.
b.Porter’s 5 forces framework
The threat of new entrants
Other telecom companies are already operating in Kuwait, with multinational companies offering more competitive services at lower prices. The Ooredoo Group serves a large customer base, and there are threats from both local and multinationals and new technologies. There is a moderate level of threat from new entrants. The threat of new entrants is a threat to the company’s growth in the Kuwait market.
Bargaining power of su...