Strategic Management of Mattress Firm

Student’s Name
Instructor
Course
Date
STRATEGIC MANAGEMENT- MATTRESS FIRM
Question
What actions should Mattress Firm have taken when it became apparent that there were some nimble online rivals entering the industry?
Indeed, retail has become one of the main examples of an industry that the development of new technology has negatively impacted. Moreover, the emergence of online competitors has completely disrupted these businesses' operations. It is important to note that in the digital era, companies must change their models and approaches to remain competitive and attract customers. The case of Mattress Firm is a good example of companies that have failed to shift their operations online leading to decline in sales and revenue. From the analysis, there were various actions Mattress Firm could have taken to remain competitive, although quick online rivals were entering the industry.
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