Microeconomic concepts

MICROECONOMIC CONCEPTS
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(March 08, 2012)
MICROECONOMIC CONCEPTS
SAFE British Company is a company in the United Kingdom dealing manufacture and sale of soap and detergents. The products are designed to provide management with a fast, easy and cheap method of monitoring consumer hand washing. As people know effective hand washing is the best preventive measure present to fight many communicable diseases. Washing our hands improperly contributes many deaths in the United Kingdom annually through the transmission of communicable diseases in day cares, hotels and hospitals (Howell, 2010, p.67). In addition, proper washing of hands in various environments can reduce the transmission of communicable diseases a great deal. Our company is the initial manufacturer and responds to the problem of preventing communicable diseases effectively. It offers indisputable evidence that washing hands properly combats many communicable diseases. After consumers washing their hands with the SAFE soap, a unique dye within the soap is retained in their hands. Additionally, the dye fades to the natural color of the skin within a spawn of five minutes. This gives supervisors adequate time to proof that the employees have washed their hands. Currently in the market, there lacks another product which can offer such an increased assurance level on sanitation compliance. The product is not only safe but also meets all the regulatory requirements of soap (Cahn, 2003, p.86).
The company has a diverse market for the product. This market includes hospitals and restaurants. Furthermore, day cares ensure a good market for the target market. This is because they contain a lot of interest in lowering the transmission of communicable diseases among kids. Additionally, day care centers are required by their customers to have a very hygienic environment.
The initial day care market will constitute medium to the big day care institutions. These day care organizations will be harboring thirty kids and above. Additionally, there are many day care institutions in the United Kingdom which will ensure attractive chances for our products (Howell, 2010, p.93). These day care institutions are appealing because they are managed efficiently. Also, they are very keen on issues of hygiene and health. They are also very successful and are located nationwide. In these institutions, our target will be decision making managers with the ability to execute the utilization of our products within these locations (Sutton, 1991, p.49).
The company is proud to have a strong team of founders and board members with a lot of experience in business management. For example, the Chief Executive of the company has over thirty years experience in the soap industry. He has adequate networking relationships in order to increase market penetration of our products. The company plans to outsource the production of its soap from a present manufacturer of soap. The initial capital will be utilized to test, give approval, produce and market the company. Additionally, working capital will be provided for the initial year. In order to enhance growth, the company has formulated three strategies (PressMokyr, 2010, p.72). Firstly, the company plans to exploit market privileges enjoyed by first mover companies within the increasingly fragmented market. Two, the company is developing a branding campaign to enhance awareness, good reputation and our product sales within our target markets. Lastly, the company has plans to continue developing new products to provide consumer satisfaction to the growing market. The company also plans to give investors a comprehensive growth strategy coupled with increased stability in revenues.
Customers choose soap basing on the necessary least safety measures for the targeted user. Hospital and restaurant regulations call for anti-microbial soap and detergent. Furthermore, clients typically choose a product basing on price, convenience and distributors. Distributors deliver a full order of hygienic and maintenance products to clients. The main competitors sell to various customers plus distributors (Cahn, 2003, p.88). These distributors get generic soap from bulk manufacturers. Afterwards, they repackage and distribute it together with other products the distributor sells. Hence, the distributor normally utilizes similar systems of distribution (PressMokyr, 2010, p.81).
Soap is a familiar product of great importance to all people. Ancient soaps employ perfect smell and dyes in order to enhance compliance in hand washing. The largest competitor is the Dial Corp. This company constantly attains big sales and enjoys a massive market share within the commercial market. It produces a bro...