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Advocacy in Global Community: Importance of Strategic Communication

Essay Instructions:

Submit a 2-page paper in which you:

Analyze the words spoken or written in the example you chose. Be sure to address the following: What is particularly effective or ineffective about the example? Consider tone, word choice, adjectives, labels, and potential bias. What might be the consequences in that example?

Apply lessons learned to the language of your advocacy project. How will you ensure that your advocacy project does not have negative consequences due to wording? How will you ensure bias-free language?

Review the Learning Resources on language and advocacy skills.

Click on the University's Advocacy in Practice media in the Learning Resources. View the video on the webpage, and select one advocacy example to analyze for this Assignment.

Research culturally appropriate terms used by professionals engaged in your advocacy topic.

Learning Resources:

Rogers, M. R., Marraccini, M. E., O’Bryon, E. C., Dupont-Frechette, J. A., & Lubiner, A. G. (2019). Advocates in public service settings: Voices from the field. Psychological Services, 17(S1), 44–55.

TEDx Talks. (2020, March 31). Joe Navarro: The power of nonverbal communicationLinks to an external site. [Video].

Note: The approximate length of this media piece is 13 minutes.

ks to an external site.

TEDx Talks. (2020, January 9). Keisha Brewer: It’s not manipulation, it’s strategic communicationLinks to an external site. [Video].

Note: The approximate length of this media piece is 11 minutes.

Center for Community Health and Development. (n.d.). Section 5: Reframing the issue. InChapter 32: Providing encouragement and educationLinks to an external site.. University of Kansas. 

American Psychological Association. (2019). Bias-free languageLinks to an external site.. APA Style. 

Essay Sample Content Preview:



Advocacy in Global Community 4

Name of the Student

Institution Affiliation

Course Name

Professor’s Name

Date

Advocacy in Global Community 4

Communication is essential for conveying ideas, influencing opinions, and affecting change. Keisha Brewer's TEDx Talk, "It's not manipulation, it's strategic communication," strongly argues for strategic communication in personal and professional settings. This analysis evaluates Brewer's speech's tone, word choice, biases, and effects. Brewer's discussion will also inform our advocacy project language, concentrating on clarity, engagement, tone, inclusion, and mutually beneficial communication.

Effectiveness

Due to several well-crafted aspects, Keisha Brewer's TEDx Talk effectively conveys strategic communication's importance. Her opening uses a rhetorical question to pique the audience's interest and develop a shared understanding. This establishes the context. Brewer engages her audience with personal and professional anecdotes. Her story about helping a friend navigate a romantic relationship via strategic communication resonates with many in the audience. This TEDx Talk is more effective because her relevant narratives make her message more memorable and connect with her audience emotionally.

Tone

In her TEDx Talk, Keisha

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