Baby Boomers Moving Into Older Adulthood

Baby Boomers Essay
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There are fundamental implications for the baby boomer generation entering older adulthood, specifically in the marketing and advertising industry. Their visibility in primetime television, print ads, digital advertising, and internet solicitation has resulted in advertisers examining this age cohort to address their changing needs. Understanding the various physical and cognitive developmental experiences helps marketers formulate advertisement strategies. This paper discusses the baby boomers' change into older adulthood and its effects on the marketing and advertising industries. The paper considers specific physical and cognitive developmental changes that baby boomers experience to highlight how advertisements depict such changes.
Memory-Boosting Supplement Advertisement
Figure 1
Brain supplements for adults
Caption: "Booster for mental focus, clarity, and memory."
Description and explanation: The image shows an older man seemingly in deep thought while reading or attempting to solve a problem while holding a pen in his hands and holding his head. He has a paper from which he seems to read, and a bottle of A+ mind brain booster is placed so the audience can see. The caption points out the cognitive changes that the baby boomers experience, stressing the need to boost memory, mental focus, and clarity essentially. Research indicates that baby boomers experience declining cognitive functioning as they age, with a higher prevalence of functional limitations, disability, dementia, and higher mortality (Zheng, 2021). In this vein, the above image advert is tailored to act as an intervention to address the potential for dementia and cognitive functioning decline among baby boomers. It highlights the need for the baby boomers to improve their memory, considering that the image drives a message of enhancing memory and mitigating memory fog. The advertisement image above significantly reflects cognitive development and changes related to aging, like loss of mental focus, memory, clarity, and concerns about cognitive health. The photo shows an aging man actively in mentally stimulating thinking or activity while featuring the supplement to support cognitive function (Ibhejo, n.d.).
Advertisement for Anti-Aging Skin Care Routine
Figure 2
Anti-aging routine skincare products
Caption: "Keep it simple: stick with retinol, vitamin C, gentle cleanser, and moisturizer."
Description and explanation: The advertising image shows a baby boomer woman displaying radiant skin while facing a mirror with a confident expression. She applies a product on a face, probably stressing the rejuvenating effects of the company's skincare products. The caption demonstrates the desire to take care of the physical changes of skin aging by sticking to such products as gentle cleansers, retinol, vitamin C, and moisturizer (Skin Care & Beauty, 2023). This advertisement demonstrates physical developmental changes in aspects of skin appearance due to aging. It recognizes the pertinent baby boomers' concerns and desires to keep a youthful appearance and presents the Cleveland Clinic skincare routine to solve these desires and problems. It relies on a nostalgic market where the baby boomers have self-referencing thoughts about their young age experiences (Hamdani et al., 2020).
Advertisement for Mobility Aid
Figure 3
Scooter or wheelchair for elderly
Caption: "Enjoy Freedom: hire a scooter or wheelchair today."
Description and explanation: the advertisement poster shows an older man sitting on a scooter, comfortable and smiling. The wheelchair has a carrier at the front; the man is seemingly from a shopping spree. The poster also shows writing imploring the audience to enjoy freedom by hiring a wheelchair or scooter online (London Wheelchair Hire, n.d.). Baby boomers are more likely compared ...