Tencent Gaming Communication Ecosystem

You can post any documents to turnitin on blackboard, but for some of the creative projects, you may need to send me a link or something by email. Please remember that for all creative projects, please also submit a 1-2 page “Strategy behind the Created project”. Because creative projects must be relatively short and designed for a professional audience, this 1-2 page paper will give me a sense of the choices you made behind the creation."

Creative Project:

Students will first revise their literature review based on feedback from the literature review. Then they will extend their project. Based on the reflection from the literature review, students can do a few different types of projects:

(1) A research project including a methodology, results, and discussion section.

(2) A consulting type project where you collect data and give recommendations to an organization.

(3) An applied project of some kind (e.g., a training module, a ted talk, writing a “Fast Company” type article, starting a blog) make a creative project on the literature review (changed according to the feedback) the content could be about how a Chinese game company adopt to the restrictions mentioned in the essay through horizontal and vertical strategies

Feedback:

The main one is that my paper should focus more on work setting communication. The whole gaming industry might not fit this class. That's why I prefer the creative project to be about how a certain gaming company deal with these restrictions through business strategies such as vertical and horizontal integration and explain how the company functions.

Creative Project:

Students will first revise their literature review based on feedback from the literature review. Then they will extend their project. Based on the reflection from the literature review, students can do a few different types of projects:

(1) A research project including a methodology, results, and discussion section.

(2) A consulting type project where you collect data and give recommendations to an organization.

(3) An applied project of some kind (e.g., a training module, a ted talk, writing a “Fast Company” type article, starting a blog)

This is the instructions for this project. I uploaded a file about this project. The choice no.2 would be great for introducing a gaming company's business communication strategies, such as how Tencent does vertical and horizontal integration. Then providing some suggestions for the future would be great.