SWOT Analysis: Select Organization - Botanical Bounty Farm

SWOT Analysis: Botanical Bounty Farm
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SWOT Analysis: Botanical Bounty Farm
Botanical Bounty is an agricultural organization that deals with producing botanical perennials located in the Willamette River Valley based in Oregon. The size of the farm is 10 acres and it focuses on the growth of botanic plants that are medicinal in nature. The main species available suits the needs of populations appropriately; these include skullcap for swelling, ginger for soothing stomach upsets and Echinacea responsible for boosting the immune system among others (Kopp, 2016). Botanical Bounty makes approximately $216,000 from 158 million people who consume their products in the United States (Bplans, 2017). The mission statement of Botanical Bounty is to develop further and become a leading vendor for botanic perennials essential for well-being. The achievement of this will be through the provision of healthy plants without compromising the quality at an affordable price. In order to ensure an efficient running of an organization, there are factors to consider and strategies for implementation. It is essential to perform a SWOT analysis to identify the needs of an organization (Bull et al., 2016). This ensures rapid progress and the achievement of great success. Accordingly, this paper seeks to analyze the SWOT of Botanical Bounty Farm.
SWOT Analysis Botanical Bounty Farm
SWOT analysis is an important element while undertaking strategic planning to any organization. The strengths are the features of the farm giving it an advantage over other organizations, whereas weaknesses are the features that position the farm at a disadvantage in relation to others. Opportunities are the elements available in the surrounding that the farm may use for getting benefits. Threats are the elements present that may hinder the activities of the farm by causing problems. Strengths and opportunities are helpful while threats and weaknesses are harmful. Strengths and weaknesses are internal originate internally whereas opportunities and threats are of external origin (Goetsch & Davis, 2014).
STRENGTHSWEAKNESSESExperience
Continuous quality
Availability of healthy plantsInsufficient funds
Lack of adequate personnel
No repute so farOPPORTUNITIESTHREATS Increasing demands
Loyalty to customers
Establishment of well-founded channels of sales through connectivityDiseases and pests
Climatic conditions- changes due to pollution and urbanization
Competition from similar farms
Strengths
The experiences that the owners of Botanical Bounty have, serve as an added advantage towards ensuring the achievement of the objectives of the farm. They also enable the proper management of the farm for max...