Strengths of Botanical Bounty Farm Research Assignment

Strengths of Botanical Bounty Farm
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Strengths of Botanical Bounty Farm
Botanical Bounty is well known for its dedicated production of the botanicals. It is currently striving to be the best and leading producer of the botanical plants used in the natural supplements industries besides providing plants for nurseries. Its success has been owed to the fact that it has well-developed strategies that surround its strengths such as experienced staffs, continuous quality production and the availability of healthy plants (Botanical Bounty, 2003). The company can generate about £216,000 in three-year sales due to its ability to leverage a well-developed business plan implemented by the skilled management staffs. Besides, the management can run the enterprise under strict financial control to maximize production efficiency. On the same note, it strives to maintain high concentrated levels of ingredients in all the botanical plants coupled with implementation of a culture that ensures 100% customer satisfaction hence ensuring profitability in the business. Based on the highlighted success, the essay herein discusses the different strengths that the enterprise has laid to ensure continuity in all aspects that benefit it.
One of The Botanical Bounty's strengths is its production of healthy plants. The enterprise is located on a 10-acre farm and only concentrates on botanical medicinal. There are only five plant species with highest market demands. These plants include Echinacea which boosts the immune system, Ginseng which is a source of energy, the St. John's Wort that helps in the management of mild depression, Skullcap used for the treatment of inflammations and Ginger to smoothen stomach. Besides, the Willamette Valley is conducive for the production of these plant species (Botanical Bounty, 2003). The health benefits of the plants' extracts attract many processors who purchase and sell them as concentrated botanical to the consumers or reprocess to get the final product for other enterprises under their private products. Besides, the enterprise itself also acts as a processor of the extract and produces more of the products of high quality hence it forms a layer within the manufacturing entity hence it sometimes does not sell to the end users. In this regard, they as well supply the products for other retail brands (Botanical Bounty, 2003).
Secondly, Botanical Bounty enterprise has experienced staffs at all its levels. The enterprise is headed by a couple of David and Sue Nealon. David is a skil...