TERM PROJECT ( The Event Industry)

Organizing HD Expo Event Student’s Name Institutional Affiliation Organizing HD Expo Event Hospitality Design Exposition & Conference (HD Expo) is one of the leading conference and tradeshows for hospitality designs in the community. The Expo’s core mission is to bring together brand executives, manufacturers, purchasers, architects, and operators for inspiration and exceptional networking. Arguably, hospitality suppliers and manufacturers exhibit HD Expos because of the event’s multi-faceted approach in networking. Notably, they have a perfect platform for presenting their unique products on the show floor. Similarly, exhibitors continue with their conversation to facilitate engaged decision making through networking events. The hospitality conference and expo supports effective marketing efforts through social media platforms, direct mail, and other forms of online advertisements. Arguably, it is one of the essential components of a marketing strategy for the company. Moreover, HD Expo is a perfect opportunity to showcase different products to the influential audience in the hospitality industry. 5 WS Event organizers play a significant role in gathering people for a specific purpose. Organizing events involves different forms of activity planning and preparations. In the case of HD Expo, we shall investigate, research, and plan for setting up the event. Besides, we shall have to undertake a formal planning stage that includes risk assessment for the conference. The planning process involves the identification of the target audience and the execution of modalities (Kim, Lin, & Qiu, 2015). The top executives will have to account for marketing, financing, scheduling, and hiring skilled workers for the event. The event will feature numerous global recognized speakers, who will share their insight on different hospitality related topics. HD Expo will be a perfect opportunity for different exhibitors to launch their products and offerings. Besides, companies in the interior design industry will take it as an opportunity to utilize available resources for their projects (Sornette, 2017). The attendees will have a face to face interaction with operators, brand executives, and hotel owners for table discussions in the exhibition hall. Apparently, the event will be a one-stop shop for building partnerships between different stakeholders, strengthening the existing relationships, and placing elements of hospitality design into current and future projects. The main advantage of attending the event is the fact that attendees will have access to invaluable access to different products, and interact with exclusive speakers. The event will surpass the expectations of the attendees as a platform for brands and designers serving in the hospitality industry. The HD Expo will be a perfect way to bring hospitality industries from different parts of the world under a similar roof. Therefore, it will be an opportunity to promote networking and hospitality skills among youths. The attendees will sample different products and learn on the numerous benefits of running hospitality enterprises (Getz & Page, 2016). Most organizations will have a chance to increase awareness of their brands among different stakeholders. Accordingly, buyers and sellers will enhance their relationship through different available opportunities. In fact, they will have a chance to make relevant decisions about promoting the hospitality industry. Event organizing requires adequate preparations. For this reason, we shall consider numerous factors while keeping into consideration budget constraints. Notably, we shall consider the implication of choosing an unusual venue. Additionally, it is important to ensure that the theme of the event matches the requirements of the hospitality industry. Besides, we shall ensure that the venue suits the preferences of the audience at the lowest possible costs. We shall consider the needs of all participants before finalizing the concept of organizing the event. Logistics will be a relevant aspect that involves the organization of people and goods in the process of event organization. The core objective will be to ensure that the activities of the event meet the satisfaction of all attendees (Parent, 2017). Therefore, timing will be crucial for the event to ensure that all operations of the different stakeholders are under control. Therefore, the workers will have to understand the appropriate time to present their exhibitions. The different participants will work collaboratively towards the achievement of the set objectives without wasting any resources. The location for the event will be Mandalay Bay Convention Resort that is located in Las Vegas, United States. We understand that location is a crucial aspect of a successful event. One of the unique aspects of Las Vegas is that it is close to major transportation hubs, such as bus depots, airports, and train stations. For this reason, all international and local attendees will have easy access to the location of the event. Arguably, the location of the event is as crucial as the event itself. Mandalay Bay Convention Resort is located in a thriving metropolitan center that has the capacity to accommodate a large number of guests. Research suggests that one way of ensuring that an event is successful is to provide ample space to conduct numerous activities meant for the day (Ström & Pöysti, 2015). Therefore, Mandalay Bay Convention is an ideal location that is appealing to the guests we are hoping to attract. Content Marketing Strategy Event marketing is one of the most daunting tasks that encompass various disciplines involving multiple teams. Therefore, it will be important to use a multi-faceted approach in marketing. We shall use different platforms to create awareness about the planned event among the public. For instance, we shall market it on Twitter using a dedicated hashtag to ensure that it is not in use. Besides, we shall use animations, videos, and engaging visuals to draw people’s attention towards promoting the planned event. We anticipate that most social media users will have an opportunity to learn about the event and the relevance of attending. However, the main target audience over the channels is the youth. Besides, we shall use email marketing to reach out to other companies, restaurants, and hotels in the hospitality industry. However, we shall have to develop communication plans in advance. Different emails will call for a different audience. We shall use the communication model for frequent reminders to the participants and target audiences about the event. Equally, email marketing is an effective strategy of building up brand awareness and creating a strong rapport with other relevant stakeholders (Strom & Poysti, 2015). In fact, it will be an effective way to target different individuals every time they access their emails. We shall design unique email templates to deliver a consistent brand identity across different platforms. We understand that successful event marketing makes participants’ part of the achieved objectives. For this reason, we shall ensure that our marketing plan creates a remarkable experience to ensure that the audience listens attentively to information regarding a specific brand. We understand that the only way to attract the attention of the audience is to demonstrate unique knowledge about hospitality. Therefore, we shall be innovative in reaching out to all the target audience. Event marketing can help maximize the growth of the hospitality industry and help companies present their products to different prospects at the same location. Accommodation Accommodati...