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Topic:

The Success of Music Streaming Services

Essay Instructions:

Based on the "Recommended Business Strategy for Success in the Music Streaming Industry" file, answer the question below:

Given your strategic decision, which core competencies do you anticipate would be most critical to build to achieve success?







Essay Sample Content Preview:

The success of Music Streaming Services
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The success of Music Streaming Services
The success of a new entrant depends on its communication, how it tends to set itself apart, and what it offers to pull consumers away from established brands. Therefore, you must consider the following as a new entrant in this competitive and dynamic industry.
The buying power and switching costs are a challenge. However, overcoming them isn't out of the question. Suppose one will successfully disengage customers from their current music streaming services. In that case, one will need to be distinct and speak to an individual directly to the ideal type of customer, get to know what your customers want, and work towards achieving...
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