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Touchstone 2.2: Informative Essay Draft

Essay Instructions:
Touchstone 2.2: Informative Essay Draft BEFORE YOU START Consider revisiting the Types and Characteristics of Informative Writing tutorial about the purpose and types of informative writing. You might find it helpful to review the section on analytical writing if choosing Prompt A, and the section on definition writing if choosing Prompt B to kick-start writing this informative essay. ASSIGNMENT: Select one of the following writing prompts and draft a 3 page (approximately 800 words) informative essay. Prompt A: Image Analysis Prompt B: Extended Definition As a part of your completed draft, complete the color-coding activity described below. In addition, answer the "Think About Your Writing" questions on a separate sheet of paper and include it with your draft submission. HINT In the next Unit, Touchstone 3 will be a revision of the draft that you submit for Touchstone 2.2 based on the grader’s feedback and suggestions. Sample Image Analysis Essay: Prompt A Sample Extended Definition Essay: Prompt B In order to foster learning and growth, all work you submit must be newly written specifically for this course. Any plagiarized or recycled work will result in a Plagiarism Detected alert. Review Touchstones: Academic Integrity Guidelines for more about plagiarism and the Plagiarism Detected alert. For guidance on the use of generative AI technology, review Ethical Standards and Appropriate Use of AI. CopyLeaks Originality Checker: All writing will be checked for originality. Avoid using any outside text from third party sources since research is not required to complete Touchstone 2.2. Focus on showcasing your ability to rely on common knowledge for this informative essay. A. Directions Step 1: Choose a Prompt and Write an Informative Essay Choose one of the following prompts for your informative essay. PROMPT A: IMAGE ANALYSIS Although we look at print advertisements every day, we often do not consider the ways in which they affect us. Visual images in ads can influence and persuade us, so it is important to evaluate them critically and objectively to understand their meaning and effectiveness. Good image analysis involves an examination of the components of an image (layout, text, color, tone) to gain an understanding of the whole. Select an advertisement image to analyze. To find a print advertisement to analyze, you can search the web using the keywords “print ad” or you could even find and take a picture of a local poster or billboard in your neighborhood. We recommend you choose a print ad that includes text, imagery, and color to best complete this assignment. Conduct an image analysis: The print advertisement you choose should be directed toward a specific audience. To identify the intended audience, think about the members of the potential audience for the advertisement that you have chosen. Who are they? Ads for a beauty product, for example, may be aimed at young people; ads for a deodorant might target adults; a diaper commercial is likely intended for new parents; ads for cruise trips might be aimed at retirees. You can use any academically-appropriate advertisement to complete this assignment, as long as its intended audience is clearly identified. In your analysis, consider how design components within the image (such as layout, text, color, and tone) appeal to the audience and provide and establish context for the ad’s overall purpose. Your thesis must inform the reader of the specific ad chosen and the plan to analyze it. Because you are writing in the informative mode, use objective language and a neutral point of view. For this essay, the informative mode means avoiding writing in the first-person and/or expressing personal bias towards the ad’s overall intention or effectiveness. Draft an analytical essay that examines the audience, context, and purpose of the advertising image you’ve chosen. HINT Read the article by Marco Anders titled "Visual Rhetoric in Advertising" found in the Model Informative Essays tutorial for ideas about how to effectively write an image analysis. Your analysis should lead to a conclusion about the ad’s effectiveness, based on an examination of its components. Include the image with your draft. PROMPT B: EXTENDED DEFINITION Extend the definition of one of the following words beyond either the dictionary’s definition or a societal understanding of the word: Family Success Courage Art Beauty In the introduction of your draft, briefly explain how the dictionary or society defines the word you've selected, and then explain the extended definition of the word in a single-sentence thesis towards the end that outlines the main points of extension. In the body paragraphs, provide unique examples and explanations to support these points of the extended definition. Your thesis must inform your readers of the extended definition and, because you are writing in the informative mode, you must use objective language. For this essay, writing in the informative mode means avoiding writing in the first-person and/or framing personal examples using objective language. Draft an extended definition essay that defines or redefines a word or concept. HINT Read the article by Hallie Radcliffe's titled "Mindfulness: Cutting Through the Noise" found in the Model Informative Essays tutorial for ideas about how to write an extended definition essay. Step 2. Think About Your Writing As a part of your completed draft, complete the color-coding activity and include answers to all of the questions below your draft. PART 1: Color-Coding Activity Using the color codes provided, evaluate your draft as follows: Use red text to indicate your thesis statement. Use green text to indicate the topic sentence of each body paragraph. PART 2: Reflection Questions 1.What is the significance of your essay? Why should readers care about what you have written? (2-3 sentences) 2.Which areas of your draft do you think will benefit most from revision? (2-3 sentences) Sophia says: Consider the organization, style, focus, development, and conventions of your draft. Which areas did you struggle to complete? 3.Consider the strengths and weaknesses of your writing. How can you capitalize on your strengths and improve on your weaknesses in future essays? (3-4 sentences) Sophia says: Think about what was easy about writing the draft, and what was more difficult. For example, if you write paragraphs with strong topic sentences, but repeatedly use the same type of sentence to provide supporting details, you can improve your paragraphs by varying sentence structure. Step 3. Review Rubric and Checklist Your draft will be scored according to the Touchstone 2.2 Rubric, which considers required elements for either the analysis essay or the extended definition essay, the thesis statement, organization, style and tone, focus, conventions, completion of the color-coding activity, and answers to the “Think About your Writing” questions above. Refer to the checklist below throughout the writing process. Do not submit your Touchstone until it meets these guidelines. Essay Prompt: Image Analysis ❒ If you chose the image analysis prompt, have you analyzed and interpreted several design components - and not just described - within the ad's design? ❒ Have you made conclusions about the audience and effectiveness of the ad? ❒ Did you include the image in your draft? ❒ Did you complete the color-coding activity? ❒ Is your draft 800 words long? Essay Prompt: Extended Definition ❒ If you chose the extended definition prompt, did you indicate how society defines the word you selected, and then explain an extended definition of it? ❒ Have you included examples and explanations to support the extended definition? ❒ Did you complete the color-coding activity? ❒ Is your draft 800 words long? Working Thesis ❒ Have you included a clear, focused, and detailed thesis statement? ❒ Does your thesis state the topic and purpose of your essay? ❒ Is your thesis a single sentence that outlines the main points of extension located toward the end of the introductory paragraph? Focus and Organization ❒ Is there an adequate number of body paragraphs, each with a clear topic sentence that restates the word and focuses on the main points of the extended definition? ❒ Is there a conclusion paragraph that restates the thesis, reviews the main points, and provides final thoughts about the extended definition overall? ❒ Are your draft paragraphs sequenced properly? ❒ Have you used transitions to connect ideas between sentences and paragraphs? ❒ Can your draft be described as having a good flow? ❒ Does your draft have a clear focus? ❒ Are all supporting details relevant? Style and Tone ❒ Is the tone of your draft unbiased and informative avoiding first-person or personal details that are not framed in an objective manner? ❒ Is it clear that the purpose of your essay is to inform readers about your topic? ❒ Have you carefully considered your word choices? Conventions ❒ Have you checked your draft for grammatical errors? ❒ Have you used spell-check or another method to check spelling? ❒ Have you punctuated your draft correctly? Before You Submit ❒ Have you included your name, date, and course at the top left of the page? ❒ Have you completed the “Think About Your Writing” questions and color coding activity? ❒ Is your draft between three and five pages long (approximately 800 words)? C. Requirements Your essay draft must be 3 pages (approximately 800 -850 words), double-spaced, with one-inch margins. Informative essay draft and topic selection guidelines must be followed or your submission will not be graded. Use a readable 12-point font. Composition must be original and written for this assignment and all writing must be appropriate for an academic context. Use of generative chatbot artificial intelligence tools (ChatGPT, Bing Chat, Bard) in place of original writing is strictly prohibited for this assignment. Plagiarism of any kind is strictly prohibited. Submission should include your name, the name of the course, the date, and the title of your essay draft. Submission must include both your color-coded informative essay draft and your answers to the "Think About Your Writing" questions. Include all of the assignment components in a single .doc or .docx file. hello I don't need you to send me reference for this
Essay Sample Content Preview:
Touchstone 2.2: Informative Essay Draft Students Name Institutional Affiliation Course Code and Name Instructors Name Date Touchstone 2.2: Informative Essay Draft Advertising is one of the ways through which business owners pass across important information to their target audience. Ever advert is made specifically to evoke a certain feeling on its audience. This explains the reason why not every advertisements brings in a positive outcome to everyone. Some people might consider an advert as effective, offensive or funny, depending on the feelings it evokes on them. Therefore, by the elements of an advert, people can determine whether it effectively passes the intended message or not. The print advert chosen for this paper is the Prado from Toyota. The essay will focus on text, images, color and the logo to explain how it effectively passes the intended message. The print developers used text to inform the audience what the advert is about. At the top right corner of the image are the words “New Prado, Amazing from Every Point of View”. The word new in this context seems to be the main aspect capturing the viewers’ attention. It emphasizes on the fact that the advert that an individual is looking at is that of a new vehicle in the market. Hence, a person would be more interested in learning more about the vehicle, and eventually, make a purchase decision. If the advert does not emphasize on the word new, Toyota users who own vehicles with a similar body structure might not be interested in knowing more about the print advert. Additionally, the words “Amazing from every point of view” emphasizes on how good the vehicle is. These words also emphasize the image of the city and animals because they represent two different worlds. Hence, a viewer of the advert is given the impression that vehicle would work amazingly in both worlds. The use of text in this print advert is a reminder that what a person reads can highly affect their decision making process. Also, advertisers choose target words that would resonate with the target audience. ...
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