Essay Available:
Pages:
6 pages/≈1650 words
Sources:
4
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
Date:
Total cost:
$ 21.6
Topic:
Sponsorship Package Assignment
Essay Instructions:
SPONSORSHIP PACKAGE ASSIGNMENT INSTRUCTIONS
OVERVIEW
The student will create a sponsorship package for a new potential league sponsor.
INSTRUCTIONS
You represent a professional sport league. A new computer company, HK Computers, is looking
to gain market share against rivals such as Dell, Compaq, and Apple.
HK is new to the marketplace, so its brand is not as strong as those of the ones mentioned. HK
thinks that its product is positioned as such because people do not view it as of the same quality
as Dell, but it is of better quality and it offers laptops and tablets for professionals and desktops
that are great for home use. HK wants to increase its brand awareness and increase sales and
market share, and it wants people to use the computers so that they can see that they are better
machines than the competitors' machines.
Create a partnership package using your inventory and explain how the sponsorship package will
meet HK's needs. Your proposal package should address the following areas:
League Inventory
Target Markets
Product Positioning
Activation Strategies
Competition Considerations
Outcome Objectives
This assignment must follow current APA format and must be 4–8 pages. Your title page,
abstract page, and reference page do not count towards the page total.
Note: Your assignment will be checked for originality via the Turnitin plagiarism tool.
Essay Sample Content Preview:
HK Computers Sponsorship Package Proposal
Student Name
Institutional Affiliation
Date
HK Computers Sponsorship Package Proposal
Introduction
We welcome the opportunity for HK Computers to collaborate with our professional sports league for a journey that promises to redefine the landscape of technology and sports marketing. As HK Computers endeavors to establish itself as a formidable contender in the competitive computer industry, we understand the problem you face in distinguishing your brand from more established competitors like Dell, Compaq, and Apple. Your commitment to excellence as indicated by your innovative products mirrors our league’s dedication to the same values on and off the field. Through this partnership, we aim to enhance your brand’s visibility by exposing it directly to a diverse and expansive fan base.
League Inventory
Our league inventory meets HK Computer’s strategic marketing objectives. Each of the league assets has been carefully selected to maximize your brand’s visibility, engagement, and impact. We use a combination of inventory assets to ensure that HK Computer gains the exposure needed to the diverse fan base we have. The following are league inventory we shall offer:
* Broadcast Exposure: We have a huge fan base allowing our league to enjoy substantial broadcast coverage. Our games and events air across various platforms, including traditional cable, satellite TV, and digital streaming platforms. We such a multichannel approach, we believe your brand will reach out to a wide audience of varying demographics (Laroche et al., 2013).
...
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