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2 pages/≈550 words
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-1
Style:
APA
Subject:
Literature & Language
Type:
Essay
Language:
English (U.S.)
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Topic:
Persuasive Outline: Instagram Elevator Pitch
Essay Instructions:
Write a persuasive outline for the given pitch.
The goal of a written Persuasive Letter Outline is to concisely:
– Describe the SYSTEM
– State the PREMISE/CHANGE that is being proposed
– State three supporting SUPPOSITIONS for your change
– Provide peer-reviewed research/EVIDENCE for each SUPPOSITION
•Make sure you include only what the reader needs for your purpose.
Essay Sample Content Preview:
Instagram Outline
1 Hacker Way
Dear Mark Zuckerberg
I. Introduction: Since Facebook bought Instagram in 2012, it has become one of the most successful social media platforms and has more than 1 billion monthly active users worldwide.
Using a search term on an Instagram post with the hashtag “#”, yields different Instagram messages and comments. However, it will be easier for users to follow conversations on the same photos, videos, and topics with the re-posting feature. While Instagram allows users to share photos, there is no feature to re-post a photo, and yet this would improve visibility, increase traffic to the site, and advertises would leverage this feature.
Thesis: Instagram’s re-post feature would help advertisers reach a wider audience, improve customer engagement with brands and marketers, and make it easier for users to generate and amplify content on specific topics aimed at the target audience.
II. Premise 1: Increase reach. Instagram has a wide reach for brands, retailers, and advertisers interested in marketing and social influence
* Quote 1: “There is a growing interest amongst marketers to use Instagram for advertising due to the large reach of this mobile platform worldwide (Djafarova and Rushworth)1.
* Quote 2: “This is due to images being broadcasted to every follower who could, potentially,re-post the images on their own pages, thus expanding the visibility to an even wider audience” (Djafarova and Rushworth)1.
III. Premise 2: Enhance visibility. Increases visibility where there is user engagement with brands.
* Quote 1: “Social media further extend the conversations between marketers and consumers through a feedback loop” (Parent, M., Plangger, K., & BAL, 2011)2.
* Quote 2: “The number of re-pos...
1 Hacker Way
Dear Mark Zuckerberg
I. Introduction: Since Facebook bought Instagram in 2012, it has become one of the most successful social media platforms and has more than 1 billion monthly active users worldwide.
Using a search term on an Instagram post with the hashtag “#”, yields different Instagram messages and comments. However, it will be easier for users to follow conversations on the same photos, videos, and topics with the re-posting feature. While Instagram allows users to share photos, there is no feature to re-post a photo, and yet this would improve visibility, increase traffic to the site, and advertises would leverage this feature.
Thesis: Instagram’s re-post feature would help advertisers reach a wider audience, improve customer engagement with brands and marketers, and make it easier for users to generate and amplify content on specific topics aimed at the target audience.
II. Premise 1: Increase reach. Instagram has a wide reach for brands, retailers, and advertisers interested in marketing and social influence
* Quote 1: “There is a growing interest amongst marketers to use Instagram for advertising due to the large reach of this mobile platform worldwide (Djafarova and Rushworth)1.
* Quote 2: “This is due to images being broadcasted to every follower who could, potentially,re-post the images on their own pages, thus expanding the visibility to an even wider audience” (Djafarova and Rushworth)1.
III. Premise 2: Enhance visibility. Increases visibility where there is user engagement with brands.
* Quote 1: “Social media further extend the conversations between marketers and consumers through a feedback loop” (Parent, M., Plangger, K., & BAL, 2011)2.
* Quote 2: “The number of re-pos...
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