Corporate Strategies Essay

ASSIGNMENT 07 BU470 Strategic Management Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English spelling and grammar. Sources must be cited in APA format. Your response should be a minimum of one (1) single-spaced page to a maximum of two (2) pages in length; refer to the "Assignment Format" page for specific format requirements. Terry Wilson, a seasoned marketing veteran, has recently decided to explore growth options for Tuscan Treasures, an importer of Italian furniture. Profits are declining and Mr. Wilson must decide whether to downsize or expand to improve the situation. You have been asked to advise Mr. Wilson on which growth strategy would best aid Tuscan Treasures should he chose that route. You have also been asked to provide Mr. Wilson with a better understanding of why profits have been down recently, including possible causes of the decline. He also wants to know what he would need to do if he decides to downsize he operation. Part A: Provide Mr. Wilson with three possible growth strategies. Part B: What are the possible causes of his company's decline? Part C: What are some recommendations for handling a downsizing? THIS IS THE END OF ASSIGNMENT 07. Lesson 7: Corporate Strategies The corporate strategy is concerned with the broad and long-term choices of what business(es) the organization is in or wants to be in, and what it wants to do with those businesses. A comprehensive and far-reaching corporate strategy is essential, as it is this that establishes the overall direction in which the organization hopes to go. The corporate strategy is also the basis for the development of the functional and competitive strategies. Learning Objectives Upon completion of Lesson 7, you should be able to: Explain what corporate strategy is. Discuss organizational growth strategies. Describe the organizational stability strategy. Describe organizational renewal strategies. Discuss how corporate strategy is evaluated and changed. SOURCE: Instructor's Resource Manual for Strategic Management in Action by Mary Coulter. What To Do Next Reading Assignments Click on the Reading Assignments link above to access your textbook reading assignments and lecture notes. Assessment After you have completed the reading assignments for this lesson and feel comfortable with the material presented, go to the Assignments tool on the left navigation panel underneath the QUICK LINKS section and complete Assignment 7_07. Congratulations! Once you have completed these items, and have received a passing score on the assessment, you are ready to move on to your next lesson