Analyzing Brand Quotations and Their Meaning

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Quotes
1 "Brand is just a perception, and perception will match reality over time.-Elon Musk”
This is a quote by Elon Musk, founder, chief engineer, and CEO at SpaceX, revealing the deeper meaning of branding. Branding is a perception defined by a customer's thoughts and feelings about a product. Over time, branding as a marketing technique will match the reality.
It is normal for people to perceive a certain environment or notice a new product in the market, but the truth is evident when consuming the product. Given time, consumers will get the opportunity to match what they perceived to their true experiences. The presentation, marketing, colors, and proper ambassadors should match the quality of the product. Consumers can determine if the product is as good as what the brand is promising. High-quality products should match the creative presentation, uniqueness, and innovative approach visually presented during marketing.
2 "Branding is the process of connecting good strategy with good creativity- Marty Neumeier"
Marty Neumeier is a well-known author, speaker mainly dealing with design, innovation, and branding. He is the director of the CEO Branding for Liquid Agency in California. He reveals that branding is a combination of two aspects; good strategy with good creativity.
It is easy for organizations to have good plans, targets, and schedules but forget to match them with appealing presentations. Good creativity should offer an appeal to the eye. This may inc...