Lehmann & Winer's Levels of Competition Model
Lehmann & Winer's Levels of Competition Model is a helpful tool to assist you in identifying and understanding the competition. Identify one health care product or service offering , Do some research to learn more about the specifics of the product or service, then construct a Levels of Competition Model for the product or service.
USING THE PRODUCT PRODUCT PROVIDED BY THE BREVARD COUNTY MEDICAL EQUIPMENT IT IS THE (Harmar PINNACLE Stair Lift SL300)
In the discussion, share a description of the Levels of Competition Model you created (or an image) and provide an explanation of what you learned from creating the model. Then provide an analysis of whether this is a practical tool providing rationale to support your response. In your analysis, consider whether there are limitations to the tool.
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Lehmann & Winer’s Levels of Competition Model
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Lehmann & Winer’s Levels of Competition Model
The Levels of Competition Model developed by Lehmann & Winer helps identify and understand the competition for a particular product or service. In healthcare, this model can be applied to a wide range of products and services to help identify potential competitors and the level of competition within the market. For this discussion, the product selected is the Harmar Pinnacle Stair Lift SL300, offered by Brevard County Medical Equipment (Brevard Medical Equipment, 2020). This product is a mobility aid designed to help people traverse stairs in their homes (See Figure 1.1 below).
Figure 1.1: Man using the Harmar PINNACLE Stair Lift SL300 to climb stairs
The Levels of Competition Model for the Harmar Pinnacle Stair Lift SL300 can be described as follows:
* Product Form Competition: The Harmar PINNACLE Stair Lift SL300 faces direct competition from other stair lift products that have similar physical attributes and performance features, such as the Bruno Elan Stair Lift, Stannah Stair Lift, and Acorn Stair Lift.
* Product Category Competition: The Harmar PINNACLE Stair Lift SL300 is designed to satisfy the same basic need as other mobility aids, such as wheelchair lifts, patient lifts, and vertical platform lifts. However, these products differ in terms of their physical attributes and features.
* Generic Competition: The Harmar PINNACLE Stair Lift SL300 faces competition from other solu...