Advertising: Jack Links Beef Jerky Presents, Messin' with Sasquatch.

Week 4 - Advertising Assessment
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Ad: Jack Links Beef Jerky Presents, Messin' with Sasquatch.
The business world needs more effort to ensure products reach the right consumers at the right time and advertisement does precisely that. Advertising refers to a customized mass media message that promotes a product, service, job vacancy, or event (De Mooij, 2018). It is often creatively created to attract the attention of the audience. Every company has to create a unique thread, a unique and outstanding ad, then their competitors to sell more. This creativity considers issues like the target audience, the advertised product, and the channel to deliver. This work assesses Jack Links Beef Jerky's advert, the "Messin' with Sasquatch."
The visual advertisement advertises Jack Links Beef Jerky, an American snack company that produces and markets the brand beef jerky. John Jack Link founded the company in 1986 from an interesting idea that came into his mind while hunting with his family (Jack Links, n.d.). It is the genesis of the concept presented in the ad "Messin' with Sasquatch," which comes in different forms but with a single idea. The ad is set up in the forest with a chimpanzee-like creature, the Sasquatch. The human actors in the advert, who eat the beef jerky, bother the Sasquatch who goes wild and revenge. The ad is also full of humor.
The advert targets consumers with a sense of humor and loves beef jerky. The advert has a comic appeal, which apparently is the order of the day in the current world. Comedy is taking over all platforms, which is why television series always have humor incorporated to keep the audience glued. During a speech delivery, the speech makers often include some jokes to ensure that the audience is not bored and remains attentive though out the ordeal. The comedy in the advert is evident where the Sasquatch punishes the people eating in the beef jerky. It is also funny how Sasquatch can be friendly to people and remains peaceful until provoked. People who love humor are likely to try the product being advertised in the ad. It gives a notion that the product excites the wild conscience, and that is why people eating it look brave and even disturb the Sasquatch that looks dangerous. Generally, the ad creatively demonstrates how lovers of the Jack Link's product feel after eating it. The product makes the consumers feel happy, adventurous, and want to try out fun pranks.
The ad is placed and set in a way that the current and potential con summers long to try it out. First, the ad convinces people that the beef jerky excites fun and it is worth trying. In one of the Messin' with Sasquatch adverts, a man and a woman eat the beef jerky when they see the Sasquatch. The ad begins with a voice-over that introduces the advertisement to the audience in the first five seconds, while the visual shows a packet of beef jerky with the title of the ad "Messin' with Sasquatch" at the bottom age of the packet. The background in this shot is a forested area denoted by the presents of trees. Shot 00:05-00:06 shows a close-up shot of a woman and a man enjoying the beef jerky. The video then cuts into a shot of the Sasquatch ...