Views of Personal Selling

Views of personal selling
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Taking a personal selling marketing course is important because it assists to change or transform the views of personal selling of whether an individual is a salesperson, student or customer. John, Jeff and Manmohan (2011) say that nothing normally occurs in business until someone sells something. Sales skills are important for career development for professional salespeople, students’ learning and development and even social life and awareness of customers. For customers, this course is vital because it helps to improve communication skills (listening, written and verbal communication) and create awareness of various products existing in the market. The course helps people to develop positive views on how look at things. This is vital for day to day activities. Whether a person is a customer, student or professional salesperson, the course imparts lifetime skills like leading and managing change, leadership, ethical decisions making, critical thinking, learning and communication skill and mutual relationship with customers.
It helps a professional salesperson to develop his marketing package, which facilitates effectively to fulfill customers’ needs (John, Jeff and Manmohan, 2011). The course imparts vital skills that can enable salesperson to determine what customers want, and identify threats, opportunities, weaknesses and strengths of his organization. These important sales skills can assist professional salespeople to develop their businesses effectively. Besides that, the course enables students to develop and learn essential skills for persuasive encounters important in personal selling settings like making and delivering a presentation; structuring prioritized, persuasive and logical arguments; writing documents (such as resumes, cover letters, and sales proposals) and making sales calls. John, Jeff and Manmohan (2011) present that selling marketing course prepares students to develop personal selling skills important for marketing career. The course applies experiential practices and role-playing exercises to teach students latest tactics and strategies in planning sales...