The Promotional Mix for a Company or a Non-Profit Organization of your Choice

Assignment #2 MKTG 2127 The Promotional Mix for a Company or a Non-Profit Organization of your choice This assignment should be completed on an individual basis, and uploaded to Blackboard by the due date. This is worth 10% of your final grade. Your grade will be based how well you answer the questions and reflect accepted content into your responses. You may include personal opinion and experience, PROVIDED you relate them back to accepted theory. You will also be graded based on proper formatting and references. Please use APA style to reference your work. Your assignment must:  Be approximately 2 pages in length, single-spaced  Be 10-12 pt. body font; use headings for readability Assignment Most consumers are very aware of advertising and the multiple ways in which marketers attempt to communicate with them every day. However, not many pay attention to the “promotional mix” that companies use to create unique and very effective campaigns. Print, broadcast, billboard, social media, web, and other tactics are used to create a constant awareness of a particular product or service. For this assignment, you should identify an organization and review the various avenues the organization uses to deliver its marketing message. The focus of the assignment should be to identify how the promotional mix is integrated and whether they mix reflects a distinct message. In an Appendix, you can present a small portfolio of print ads, transcripts of broadcast messages, billboard photographs, brochures, web and other marketing collateral that the organization uses however the most important part of this assignment is a 2-page briefing on the mix that the organization uses., including identifying the core message and a brief critique of the effectiveness of the overall campaign and how it might be improved.