Promotions Assignment

Promotional Schedule for Richmond Flying Squirrels and New Ideas to Reach the Untapped Target Markets Student Name University Course Professor Name Date Promotional Schedule for Richmond Flying Squirrels and New Ideas to Reach the Untapped Target Markets The Richmond Flying Squirrels marketing plan primarily aims to boost up the number of spectators in the Diamond. It is a Double-A baseball team affiliated with the San Francisco Giants in Northern California (Matt, 2022). The main idea behind this marketing strategy is launching an appealing promotional calendar, which features many prizes and activities to bring more fans to the Diamond. Although now the advertising campaigns in place are generally well-thought-out, there is always room for creativity and the creation of new ads that directly target the neighborhoods that were not previously included in the metropolitan traffic count. This study goes through the Squirrels’ range of tactics and gives ways to change and how to implement them for this selling season. Promotional Target Markets The Flying Squirrels, the team representing Richmond, is specifically looking for the affection of its fan base, whom it wants to keep by regularly conducting a Star Wars-themed campaign. This scenario is the case with bobblehead gifts that can quickly grab the attention of collectors and appeal to a vast and focused range of crowds (Matt, 2022). Rounding up, the organizers would place the post-game fireworks in a position that contributes to the game’s magnitude and offer cheap Monday and Tuesday packages to attract value-oriented customers. A closer look exposes a problem: there are no ways to direct ads on a population segment, indicating fewer promotional techniques. These advertisements must address what high school and college-age students genuinely want to do to succeed. There is a problem because this lost opportunity would allow the community to build a closer relationship with this group through the ads. Positively mapping speed dating competitions to young economists, which are usually under-represented, can be used to expand the fan base. Furthermore, no community solidarity is being cultivated as the strategic approach does not include identity symbols traditionally cherished by the community, such as the first responders, educators, medical practitioners, and members of the arm...