Principles of Marketing

Principle of Marketing: Xerox Corporation
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Xerox Corporation is a multinational company that produces black and white printer and photocopiers. The company operates across the globe maintains high standards of quality, service and customer satisfaction. The business has gained and retained the trust of the best company and populates the corporate landscape of Bahrain for the last two decades. The company seeks new ideas to better its customer’s satisfaction level towards delivering excellent quality to all valued customers in the Kingdom of Bahrain.
The company boasts of employee strength of over 120 professionals and a fleet of 80 vehicles that take to the roads of Bahrain every day. The company has grown into a multi-million dollar operation that spans in four physical locations in Kingdom of Bahrain, which is a population of One Million. In 2005, Xerox established an independent distribution company to promote Xerox SOHO inkjet peripherals. The company focuses on high quality peripherals in the Kingdom of Bahrain markets. IPOINT has more than 50 SMB resellers, 15 VARs and 8 high power retailers’ business partners in Bahrain.
There is a wide range of Xerox copiers such as digital range of low, mid and heavy-duty copier that meet every need for speed, versatility, flexibility and productivity. The copiers can be enhanced with Faxing, Printing and Scanning capabilities, the wide range of products offers cost effective solutions to fit every requirement with the modern work place. In addition, Xerox produces a wide range of large format Monochrome analog engineering format, which is an award winning system that has reducing and enlarging capabilities. Xerox printers suit every pocket and every application.
As a world’s largest ...