The Himalaya shampoo

Marketing Strategies
Name:
Institution:

Introduction
On a regular basis the successful business people take time to think and re-evaluate the strategies fit for the various models and businesses, with the sole reason of maximizing the profits.It is common that most of the ideas will revolve about redefining the market, the product or the company staff. New products developments and exploring other markets are some of the central ideas, which rock the board rooms (HYPERLINK "http://unbounce.com/author/renee-warren/" \o "Posts by Renee Warren"Warren, 2013). These ideas can be overwhelming especially where the company is in dire need to make some changes that will see the company boost its profit margins. This is due to the fact that each of the options is riddled with its own set of challenges and risks that could mean losses for the company. As such, the company needs a strategic approach, which will help narrow down to the options that best fits the profits margins and balances out the strength, threats, opportunities and the weaknesses (Ashe, 2013).
The Himalayas shampoo company
The Himalaya drug company has a national and international reputation in the manufacture, marketing and distribution of products in the range of; personal care products, baby care products, pharmaceuticals and even animal health care products. The company is looking to venture into the Indian market, which in the last few years has proven to be very promising for the hair products businesses. Current statistics indicate that the marketwas worth between 15 and 18 US billion dollars in the year 2010 and is projected to rise to 33 US billion dollars by the year 2015. Himalayas has a set of new products that are developed from herbs and plans to introduce them to the Indian market. One of the main advantages the company is relying on is the fact that the Indianculture supports people looking after their appearance, especially the hair. This means that the Indian people are very conscious about how their body look and feel. Himalayas’majors in the herbal products, which in the Indian market are well received as most of the people tend to shun away from the synthetic hair products. This is not to say the company is going to have an easy ride reigning in on the market as there are other companies like the Unilever, which has introduced products such as the Nyle and the Meera. In a bid to conquer the market, Himalayas is focusing on the introduction of its products to the rural areas where similar products have not been introduced previously. The urban areas are much easier to conquer as most of the people are learned and have higher dispensable income. In the rural areas the people have less dispensable income and some of them are well not educated. This is calling on the company to devise proper strategies that will help introduce redefined packaging and advertisement campaigns that are aimed at introducing the products as well as educating the masses about the benefits of the products on their hair.
Marketing framework – 7Ps
While it may seem that the work of marketing the products to the Indian market by the Himalaya Company is well cut out.There are so many factors to consider and it is practically easy enough to lose sight of the very basic and important elements of the entire endeavour. The seven Ps of marketing is one of the basic principles that have been used over the years by the marketing personnel to formulate the right strategies for their products in the market. Initially there were just 4 Ps, which included the product, price, place and the promotion bit. Today the same has been revised to include the physical evidence, the people and process (MarketingMix, 2013). If the Himalayas shampoo company is to be successful in the Indian markets, the 7Ps is the way to go to ensure that they are also sustainably agile within the markets in the future.
Figure 1


Product
With respect to the market that has been created in India, the three segments are a safe haven for the company which include the cosmetics, antidandruff and the herbal segment. The herbal segment presents a competitive advantage give that the company has a new shampoo that has 2 in 1 properties. This shampoo will help the customers with strong and nutrition for their hair. In the same breath the shampoo can help the customers to grow hair that does not fall off and with great texture. Given the company understands that majority of the people in the rural areas do not have much money to buy the large volume containers, the company is working to reduce the size and repackage the products into smaller more appealing containers.The urban customers will still have the normal appealing containers, which provide them with larger supplies of the company’s great herbal shampoo products. This move will ensure the customers have the best quality of products at the right price for their money while delivering quality satisfaction. When the Himalaya shampoo is compared to the other brands, it score highly and there are solid plans to maintain the standards.
Price
The company understands the basics about value for money and cares about the satisfaction that the customers get. As such one of the aspects that it has looked into is that of pricing the products. Due to the fact that most of the customers in the rural areas do not have huge sums of dispensable income, the company had developed new packaging strategies that pack the same quality products into smaller containers that are friendly to the customers’ budget. The customers in the urban areas will still have the normal packaging of the quality products, ensuring that all the customers are satisfied with the products and the value for their hard earned money.
Promotion
One of the key elements in the company’s campaigns is that of making sure that the customers are heard. As such, the company is planning to have educational tours to the main areas in the target market, wherethe consumers can get the chance to communicate with the experts (The Times 100, 2013). These forums will be used to communicate the benefits of the products, the raw materials as well as collect the views of the esteemed customers. This exercise is not going to be a one off practice, but a culture that will ensure the customers’ aspirations and those of the company have a meeting point.
People
To make sure that the promotional campaigns have the best impact on the target market, the staffs are going to be selected by the marketing board and thoroughly trained on the key elements of penetrating the new market. These will be people who will work towards leaving a lasting impression on the first contact with the clients. This will also mean that the sales personal will have continually work together with the clients even after the sale to make sure that the after sale services are tackled in the best way possible (HYPERLINK "/author/brian-tracy"Tracy, 2004). This step is crucial as the success of the entire operation rests in the handsof the various persons that are going to be on the team of sales persons, given that they are the person on the ground and in direct contact with the customers. As such they are the ones that sell the brand to the target market and their success implicates heavily on that of the company from the word go.
Process
The aspect of making the customer satisfied leans heavily on the behaviour of the staff delivering the products to them. This means that the staffs make sure that the customers are not kept waiting for their deliveries as well as the information that they need.Noneof the customers is interested in the internal running of the business; all they want to know is that they can rely on the c...