Marketing Technology and Artificial Intelligence at SoulCycle
OVERVIEW
Over the duration of this course, you will develop a 9+ page paper (including Title Page & Reference Page) applying what you learned in our class to the marketing strategy of a Major Brand.
ASSIGNMENT INSTRUCTIONS
During our first class, you will be given the opportunity to choose your Major Brand. Each student must have a unique choice.
Over the duration of the course, answer the following questions and add them to your paper...
SESSION 1
DISCUSSION TOPICS: Latest trends in marketing technology & artificial intelligence
READINGS: What is Marketing 5.0?
1. Describe 2 or 3 lessons/examples you learned from this session.
KEY EXAMPLE #1
KEY EXAMPLE #2
KEY EXAMPLE #3
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
KEY EXAMPLE #1
KEY EXAMPLE #2
KEY EXAMPLE #3
SESSION 2
DISCUSSION TOPICS: Websites & SEO & Apps
READINGS: Generation Gap; Prosperity Polarization: Digital Divide
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
SESSION 3
DISCUSSION TOPICS: Email & Direct Messaging & AI Chatbots
READINGS: The Digital Ready Organization; The Next Tech; The New CX
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
SESSION 4
DISCUSSION TOPICS: Social Media
READINGS: Data-Driven Marketing; Predictive Marketing; Contextual Marketing
1. Describe 2 or 3 lessons/examples you learned from this session.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
WORD INSTRUCTIONS (100 Points)
- your paper must be in WORD format
- your paper must be in APA Format (Title Page, Reference Page, Page Numbers, etc.)
- include clear titles for each section of the paper
- include clear headings for each section (copy, paste, and bold each EXACT question before each answer in your paper in the EXACT order requested), and have SEPARATE paragraphs for each key point
- ensure each of your key points and all your sources are completely & correctly documented (in-text citations and list in your references)
- your answers should be 200+ words per topic
Side not from me: The company i choose for the personal part (2.) is: Soul cycle!
I attached the 4 power points from class and the readings are found in the book that i attached
If you have any more questions please contact me
Technology and Artificial Intelligence
Author’s Name
Institutional Affiliation
Course Code and Name
Professor’s Name
Date
Technology and Artificial Intelligence
SESSION 1
DISCUSSION TOPICS: Latest trends in marketing technology and artificial intelligence
READINGS: What is Marketing 5.0?
Marketing 5.0 entails applying human-mimicking technologies to develop, deliver, communicate, and enhance value across the client journey (Session 1 PPT, 2023). Indeed, it refers to the application of technologies that emulate human marketers’ capabilities, including virtual reality (VR), sensors, blockchain, robotics, and augmented reality (AR).
1. Describe 2 or 3 lessons/examples you learned from this session.
KEY EXAMPLE #1
One of the key lessons obtained from this session is that marketing 5.0 uses artificial intelligence (AI) and machine learning, which can help firms to envision a new product or service with specific features meant to meet the customers’ needs by using a predictive algorithm. Besides, the five primary components of marketing 5.0 are data-driven, contextual, predictive, agile, and augmented marketing (Kotler, Kartajaya, & Setiawan, 2021).
KEY EXAMPLE #2
Another crucial thing acquired from this session is the application of chatbots on the company’s website to assist customers. Notably, a chatbot is a computer program that is designed to simulate conversations with human users. Since many firms have an online presence through websites and webpages, it would be appropriate to use chatbots to offer 24/7 customer assistance.
KEY EXAMPLE #3
Moreover, some companies are using AI to create ads. The most significant thing about AI is that it applies data analytics to identify the behavior of a specific target population. That way, it becomes easy to come up with ads that persuade targeted potential clients to try new products and services.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
KEY EXAMPLE #1
The above lessons can be applied by SoulCycle, which is a fitness company specializing in inspiring indoor spinning and cycling workout classes. The 45-minute cardio dance party at SoulCycle on a bike enables individuals to meet their health goals and motivates them to push themselves beyond the limit (SoulCycle, 2023). As such, SoulCycle can apply AI and machine learning to improve its existing products and services or launch new ones that meet the needs of its target clients.
KEY EXAMPLE #2
SoulCycle has a website that shows its products and services. In that light, it can use chatbots to improve its website’s interactivity with human visitors. Individuals who may want some products and services from the company might have various questions. If SoulCycle has implemented a chatbot, such random visitors can get answers by chatting with the bot. Human agents might intervene during the conversations if detailed answers are needed.
KEY EXAMPLE #3
Additionally, SoluCycle can use AI to come up with ads instead of paying human advertisers. Currently, OpenAI has significantly changed advertising. For example, the company can generate articles to advertise its products and services by emphasizing the importance of regular physical exercise. That way, SoulCycle is likely to attract new customers.
SESSION 2
DISCUSSION TOPICS: Websites & SEO & Apps
READINGS: Generation Gap; Prosperity Polarization; Digital Divide
The generation gap gives marketers an opportunity to serve five distinctive groups of people, including Baby Boomers, Gen X, Gen Y, Gen Z, and Gen Alpha. Currently, the workforce comprises individuals from the first four generations. Prosperity polarization entails the greed and selfishness of individuals in senior leadership positions, making others suffer instead of climbing the ladder to success. That leads to a polarized society where wealth distribution is unequal and pulls people toward opposite directions, including polarization of jobs, lifestyles, markets, and ideologies (Kotler, Kartajaya, & Setiawan, 2021). The digital divide is still an issue since a significant population cannot access Internet services. However, the primary problem is no longer the accessibility and availability of the web since the cellular network has significantly improved the network coverage. The primary issue now is the simplicity of usage and affordability of Internet access.
1. Describe 2 or 3 lessons/examples you learned from this session.
KEY EXAMPLE #1
One of the most significant lessons obtained is that search engine optimization (SEO) can help to increase traffic on a website or webpage. With this technique, an individual optimizes the search on the Internet by coming up with friendly articles. As such, the articles created must be original and unique since Google compares them with the already existing materials on the Internet.
KEY EXAMPLE #2
Another crucial thing I have learned is that having an app promotes sales. Studies reveal that over 50% of clients who use branded apps are likely to purchase products and services from a specific company (Session 2 PPT, 2023). Branded apps prove the legitimacy of a company and make customers feel safer buying commodities.
2. Describe 2 or 3 ways each of these lessons/examples could help your Major Brand.
KEY EXAMPLE #1
SoulCycle can significantly benefit from SEO to increase its website traffic. For example, the firm can develop and publish articles showing the importance of regular physical activities, particularly cardio workouts. When potential clients come across such articles, they are likely to purchase SoulCycle’s prod...