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1 pages/≈275 words
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Style:
APA
Subject:
Business & Marketing
Type:
Essay
Language:
English (U.S.)
Document:
MS Word
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$ 4.32
Topic:
M-U2D
Essay Instructions:
Discussion Overview
Identifying Needs Through Marketing Research
Respond to your discussion topic after you have completed your reading and learning activities.
One of the most difficult parts of doing marketing research is creating good questionnaires or surveys. Review the information on questionnaire design in Chapter 9. There are many free online survey software and questionnaire tools that are very easy to use. The most popular tool is SurveyMonkey®.
Steps:
(1) Using a free survey tool like Google® Forms® or SurveyMonkey, create a market research survey for Tony's Pizza. Tony would like to serve his customers better. He would like to get a better idea of who his customers are and what they like or do not like about Tony's Pizza.
(2) Keep the survey short, no more than 10 questions.
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Essay Sample Content Preview:
Market Research Survey for Tony's Pizza
Name
Institutional Affiliate
Market Research Survey for Tony's Pizza
Marketing research plays a significant role in developing an effective platform for understanding the underlying factors influencing the performance of a business organization in the increasingly competitive market across the different sectors of the economy worldwide. The market research survey questionnaire for Tony's Pizza details the entity's consumer base while also highlighting what they like and do not like for better understanding of the consumer need and improved services towards sustainable growth in the highly competitive market.
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