Adding Customer Value

Adding Customer Value Author’s Name The Institutional Affiliation Course Number and Name Instructor Name Assignment Due Date Table of Contents TOC \o "1-3" \h \z \u Introduction PAGEREF _Toc173760047 \h 3Initiative 1: Organic and Fair-Trade Certification Program PAGEREF _Toc173760048 \h 31.Added Customer Value PAGEREF _Toc173760049 \h 32.Added Business Value PAGEREF _Toc173760050 \h 33.Potential Resources PAGEREF _Toc173760051 \h 44.Monitoring and Evaluation PAGEREF _Toc173760052 \h 4Initiative 2: Customer Loyalty and Engagement Program PAGEREF _Toc173760053 \h 41.Added Customer Value PAGEREF _Toc173760054 \h 42.Added Business Value PAGEREF _Toc173760055 \h 53.Potential Resources PAGEREF _Toc173760056 \h 54.Monitoring and Evaluation PAGEREF _Toc173760057 \h 5Conclusion PAGEREF _Toc173760058 \h 5References PAGEREF _Toc173760059 \h 6 Introduction With the rise in consumer interest in environmentally friendly and ethically procured goods, the international tea sector has secured USD 122 billion in 2022. Statista (2023) states that the market can surpass $160 billion by 2026. Hence, the National Teas reacts to this market dynamic by introducing targeted strategies to improve consumer benefit. It also coordinates the company’s operations with the B Corp Certification criteria. This criterion demands ethical and pure accreditations and consumer allegiance initiatives. Initiative 1: Organic and Fair-Trade Certification Program The initiative addresses increased customer interest in wellness-oriented and ethically procured items. It also reacts to contemporary international demands that favor engaging with companies that operate in an environment-friendly manner. 1 Added Customer Value NationalTeas secures fair-trade and organic accreditations. It guarantees the compliance of the products with strict criteria regarding responsible procurement. The company also focuses on ensuring that the tea does not contain toxic pesticides; this shows the commitment towards wellness and meets the demand of health-oriented customers. The company engages in fair-trade proceedings while indirectly empowering consumers to play a role in environmental and equitable economic activities (Czeczotko, Górska-Warsewicz, & Zaremba, 2022). It fosters a strong bond with the consumer and improves the level of contentment. 2 Added Business Value In North America and Europe, customers are incre...