Global Marketing

Global Marketing Student’s Name Institution Affiliation Course Name & Code Instructor’s Name Date Global Marketing Nike has a global presence, operating in multiple countries on different continents, where it has been mainly recognized for footwear brands and sports apparel. Doing business across countries has pros and cons. One benefit is market diversification, which diversifies its revenue streams by investing in different markets, protecting the company during economic downturns. Moreover, it offers the company economies of scale by reducing cost per unit and leveraging its supply (Garnry, 2024). However, the company has also suffered some problems. One disadvantage is that it faces legal and regulatory challenges due to different laws in different countries. Besides, it faces cultural challenges such as language barriers and mi...