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Business & Marketing
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Essay
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English (U.S.)
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Essay Instructions:
You will post a minimum of 250 words in the textbox for this journal assignment in response to the bulleted item(a) below.
Did you know that you can apply the concepts of branding to market yourself? This is commonly referred to as personal branding.
Checklist:
First, watch one or more videos out on the Internet regarding personal branding.
After watching the video, create your own personal branding strategy.
Provide the URLs of the videos you watched.
https://www(dot)cengage(dot)com/dashboard/home
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Essay Sample Content Preview:
Personal Branding
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Personal Branding
Personal branding, therefore, refers to product promotion where an individual is being branded in the market like a product. The video "Personal Branding: How to Build Your Personal Brand” by Laura Maloney points out that personal branding entails informing others about an individual's distinct features so they can develop a specific impression about that person. Lamb et al. (2021) assert that branding is about making a difference and consistency to generate recognition and trust. This is also true for personal branding, which means building up a personal image that would find a favorable response in the targeted audience. The first step towards establishing my personal branding plan can be defined by self-analysis where I have to identify my strengths, interests, and beliefs. Miltenberger (2021) suggests that learners can only progress and develop if r...
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