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AromaMist Cool Mist Humidifier: Marketing Mix Strategy Student’s Name Institution of Affiliation Course Instructor Date AromaMist Cool Mist Humidifier: Marketing Mix Strategy For this particular assignment, I have selected a product called AromaMist Cool Mist Humidifier, which is manufactured by Proserve Corp. Currently, it comes in four scents: mint apple spice, and cinnamon. This product is customer-oriented in that it is meant to meet the needs of consumers who would like to have a product that serves multiple purposes in a modern setting. Concerning supply chain management, marketing channel, and retailing concepts, I will analyze the product based on the product's attributes, the product line, and the branding and packaging matrix. Product Attributes The AromaMist Cool Mist Humidifier is also designed to release a pleasant fragrance into the air, and its two-in-one functionality targets different buyer personas. The features of this product that set it apart from a host of others are better quality, new concepts, defined advantages, and beautiful and functional looks. This is supported by the fact that it has no common faults in terms of its performance on the field; moreover, it is well constructed to withstand demanding conditions. : It constantly provides the proper humidity level, thus eliminating some of the inconveniences brought about by dry air, including skin and breathing problems. This is an ideal product because it is durable, so it will not leak or break down after some time and produce waste. The high level of sophistication used in developing the misting technology ensures that the humidifier discharges the mist to the environment evenly, thereby enhancing the air circulation in the room. Further, these scent cartridges also contain natural and non-toxic aromas to ensure the guests' experience is healthy. Another value in the aspect of safety is constructed through the installation of an automatic shut-off function that turns on if the water tank is full and may cause harm to the humidifier. Regarding features, it has some enhancements that make the AromaMist unique from any of the other humidifiers in the market. This is unique because the product works as two apparatuses: a cool mist humidifier and an air freshener. These two objectives of air quality improvement and generating scent dispersion have increased the quality of the user experience by increasing the pleasant quality of the air in the environment. Flexibility adds value to the product, making it appropriate to fit into different living or working conditions. Moreover, the humidifier also employs a replaceable scent cartridge system, and the four different fragrances available are mint, apple, spices, and cinnamon, which are very easy to install and replace. The shut-off button is also one of the safety aspects of the product, and it is also an energy-saving aspect of this product to avoid unnecessary energy usage. Another aspect likely to appeal to many customers is the low noise of the AromaMist, which makes it suitable for operation in rooms such as the bedroom, the office, and the living room. The AromaMist is not simply a household appliance; it provides users with several possibilities. Its key advantage is the ability to control the impact of dry climate on the respiratory or the skin, for example, through regulation of humidity levels. This, in turn, helps maintain a healthy living condition and hence the reduction of the incidence of various diseases caused by poor air standards worldwide. The advantage of scent dispersion adds to the room's ambiance as it brings relaxation and comfort in every space with safe scents for the skin. In addition, its low noise level means that users can be excused from these benefits without interruption, which also means...