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3 pages/≈825 words
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APA
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Business & Marketing
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Essay
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English (U.S.)
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Topic:
Final Paper: Business Opportunity Proposal
Essay Instructions:
Objective: The final project will demonstrate the students' ability to apply interdisciplinary approaches to entrepreneurship, analyze empirical research, and identify best practices for designing and running a successful business initiative. It will also showcase their critical thinking, problem-solving, and communication skills. The presentation will allow students to present their innovative ideas, and showcase their understanding of the course material.
The final paper for this entrepreneurship class will be a comprehensive business proposal that applies the interdisciplinary knowledge gained throughout the course to design and run a successful business initiative. The business initiative could be a start-up or corporate entrepreneurial opportunity.
Students will work individually to develop a business proposal that demonstrates an innovative idea and leverages empirical research on innovation-based strategies as a source of competitive advantage. The paper will focus on three key parts:
Part 1: Opportunity Identification and Market Analysis - Students will identify an entrepreneurial opportunity by conducting a thorough market analysis. Paper will include an overview of the opportunity. They will analyze market trends, customer needs, and competitive landscape to identify a viable business opportunity.
Part 2: Innovative Business Model Design - Based on the identified opportunity, students will develop an innovative business model that addresses the market needs. They will design a unique and competitive business model.
Part 3: Prototype and Resource Allocation - Students will create a prototype to gain feedback from users and will outline the necessary steps to test the idea, resources, and timelines required to gain feedback rapidly. They will also identify expected outcomes, potential challenges and develop strategies to overcome them.
Papers should also explain how the proposal leverages empirical research and best practices in entrepreneurship and innovation.
Guidelines:
Your paper should be approximately 3 pages, not counting the cover page, reference list page, appendices, figures, or tables.
Your assignment should include a title page and a reference list page, and be completed according to the requirements of the APA Stylebook.
Three references are required. Beyond these required references, additional references are not required but if you do cite literature, please use the most current APA format.
An abstract is not required.
Essay Sample Content Preview:
Combustion Cars to electric cars Conversion
Final project Focus
Introduction
Years ago, I watched sci-fi movies and saw people drive futuristic cars that runs on nuclear power, electric cars or rocket cars. For example, De Lorean from the Back to the future movie starts an electric Car and Dr who build it decide to switch it to a trash recycling powered.
There’s a part on the movie when Marty Mc Fly ask why the car is built using a De Lorean car and the reply was, “if you are going to travel in time why not do it with style”. Building an electric car from zero is a very complex and often takes many years largely because of the design of the electric power system and the car itself. This explains why a new industry that neither produce electric engines or combustion engines but uses a new technology to transform the already existing combustion cars to Electric vehicles is needed
Opportunity Identification and Market Analysis
My entrepreneurial opportunity involves the conversion of combustion engines to electric engines alongside other related services such as EV maintained and parts (Hsieh et al., 2020). Our business largely capitalizes on the growing demand for sustainable transportation options and the growing interest for electric vehicles (EVs) in the American market. Since the business positions converted vehicles as alternatives to combustion engine, it seeks to contribute to the greener transportation options.
Market Trends
American market and the world at large are shifting towards EVs, influenced by factors such as government incentives, environmental concerns, and technological advancements. This means that EVs is fast accelerating with several automakers already adopting different EV models. According to Global EV Outlook (2023) the electric car market is significantly growing with over 10 million EV cars sold in 2022 alone, with three markets dominating the world economy namely China, Europe, and United states (EV Global Outlook, 2023). The article further points out that there is promising market for EVs, especially the small bases. This means that the growing demand for vehicles conversion services allow majority car owners to remove old engines and integrate new electric propulsion systems (Rietmann et al., 2020). As such, this trends offers a lucrative opportunity for our business, as it offers about 286 million combustion engine car owners the opportunity to shift to EV type without having to purchase a new car.
Customer Needs, cost, and Customization
One key consumer needs in the 21...
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